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INFLUENCER Organic Post vs INFLUENCER whitelisted FB/IG Ads:
Which metrics are actually trackable and show attribution to sales?
(Thread with Real Life Macro INFLUENCER example)
Which metrics are actually trackable and show attribution to sales?
(Thread with Real Life Macro INFLUENCER example)
2/ This Thread will break down the metrics and conversion revenue attribution we're able to have visibility into when...
A Macro Influencer organically posts in comparison to Whitelisting them and running FB/IG ads.
A Macro Influencer organically posts in comparison to Whitelisting them and running FB/IG ads.
3/ To lend further context, our team was responsible for running an influencer paid media funnel via FB/IG ads, whitelisting a Macro influencer- Yung Gravy.
4/ Yung Gravy's Organic Feed post garnered the following attributable metrics on behalf of the product he was promoting...
Likes: 150,381
Likes: 150,381
5/ That's it. No conversion revenue attribution or metrics related to sales.
6/ Yung Gravy's whitelisted ads showcased visibility into any metric you could possibly want to be able to see, given FB/IG ad platform's dashboard but I'll lay out below the main metrics we look to when gauging influencer success.
7/ Let's be honest, all you guys care about is the RETURN.
Yung Gravy's Whitelisted Ads were able to achieve a 3.83 ROAS (Return on Ad Spend).
Yung Gravy's Whitelisted Ads were able to achieve a 3.83 ROAS (Return on Ad Spend).
8/ Put simply, for every dollar spent on Yung Gravy's whitelisted, FB/IG Ads, the brand was able to make $3.83 back.
9/ Influencer success should be judged on Sales, NOT impressions & likes.
10/ We think everyone should take this approach as "Pay for Posts" is dead.
