INFLUENCER Organic Post vs INFLUENCER whitelisted FB/IG Ads:

Which metrics are actually trackable and show attribution to sales?

(Thread with Real Life Macro INFLUENCER example)

2/ This Thread will break down the metrics and conversion revenue attribution we're able to have visibility into when...

A Macro Influencer organically posts in comparison to Whitelisting them and running FB/IG ads.

3/ To lend further context, our team was responsible for running an influencer paid media funnel via FB/IG ads, whitelisting a Macro influencer- Yung Gravy.

4/ Yung Gravy's Organic Feed post garnered the following attributable metrics on behalf of the product he was promoting...

Likes: 150,381

5/ That's it. No conversion revenue attribution or metrics related to sales.

6/ Yung Gravy's whitelisted ads showcased visibility into any metric you could possibly want to be able to see, given FB/IG ad platform's dashboard but I'll lay out below the main metrics we look to when gauging influencer success.

7/ Let's be honest, all you guys care about is the RETURN.

Yung Gravy's Whitelisted Ads were able to achieve a 3.83 ROAS (Return on Ad Spend).

8/ Put simply, for every dollar spent on Yung Gravy's whitelisted, FB/IG Ads, the brand was able to make $3.83 back.

9/ Influencer success should be judged on Sales, NOT impressions & likes.

10/ We think everyone should take this approach as "Pay for Posts" is dead.