The latest @packyM newsletter is great and touches on a theme I've been thinking about a lot.

"As financial assets become more like digital assets or consumer goods, companies like @public that let customers show their allegiance to their favorite companies will thrive as well."

The thinking is this. If millennials are more attracted to experiences than material possessions then how does that mindset impact how they invest their money over time?

I think that digital assets will be a new badge of prestige for the next generation of investors. The more our social status is tied to our online personas versus our physical ones the more this trend grows.

UX and UI of investing apps will continue to drive this. The visual appeal of viewing and sharing your investing portfolio (much more than just stocks/bonds) is just starting to be tapped imo. There are tons of ways continue to 'gamify' and 'socialize' this experience.

From the newsletter:

"We will see more products that make owning stocks feel like owning a piece of the company itself over time, whether from existing startups or new entrants."

For example, this is a great idea:

"One idea would be to create a digital equivalent of AmEx’s 'Member Since ‘00' card for stock ownership. I would love to show off the fact that I’ve owned Shopify since $89 and SNAP since $20 without screenshotting my position sizes."

Anyways, my take is that the continued progression of status to an online phenomenon rather than a physical one will have meaningful impacts on investing and ultimately valuations long term.

Read the full post. It's worth it. https://notboring.substack.com/p/software-is-eating-the-markets