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10 Lessons from writing one email a day for 30 days
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1. My emails were worse than I thought
The simple plain hard truth
As I started to write more and more, I realized how my past emails were not that good compared to the new ones
That will probably keep on happening and that's a sign that I'm getting better at the craft
The simple plain hard truth
As I started to write more and more, I realized how my past emails were not that good compared to the new ones
That will probably keep on happening and that's a sign that I'm getting better at the craft
2. I should read & edit after I write
Always fully-write before editing (s/o @JoshuaLisec )
Some of my emails were drastically improved simply by editing them at the end
I read them out loud and would fix everything that sounded boring or didn't sound conversational
Always fully-write before editing (s/o @JoshuaLisec )
Some of my emails were drastically improved simply by editing them at the end
I read them out loud and would fix everything that sounded boring or didn't sound conversational
A lot of my emails were sent out with typos, and that could easily be prevented
Also, I noticed how big of a difference it would make on the copy (non-edited vs edited)
Edited were 10x better
Also, I noticed how big of a difference it would make on the copy (non-edited vs edited)
Edited were 10x better
3. Subject lines must spark curiosity
You can search up a bunch of subject line templates/ideas on the web, but you don't need that at all
As long as you can spark curiosity, your emails will get opened
Don't be boring and tell your readers what's in there for them
You can search up a bunch of subject line templates/ideas on the web, but you don't need that at all
As long as you can spark curiosity, your emails will get opened
Don't be boring and tell your readers what's in there for them
4. Stories that connect a problem to a solution get clicks
We're wired to learn from stories, and we're wired to feel emotions from stories
The better you can connect the story to your offer, the more clicks it will have (especially if it fixes a pain-point)
We're wired to learn from stories, and we're wired to feel emotions from stories
The better you can connect the story to your offer, the more clicks it will have (especially if it fixes a pain-point)
5. Anything can be turned into a story
Seriously, if you write story-based emails, almost anything can be turned into a story with a lesson behind it
Your ability to connect stories with lessons will skyrocket
You don't need a lot of creativity, but you need that skill
Seriously, if you write story-based emails, almost anything can be turned into a story with a lesson behind it
Your ability to connect stories with lessons will skyrocket
You don't need a lot of creativity, but you need that skill
6. You'll get (a lot) unsubscribers
It is what it is, some people will not really like your content, or want to receive one email a day
That's fine, that's up to them
Your email list is your environment, and no one but you should control it
The upside...
It is what it is, some people will not really like your content, or want to receive one email a day
That's fine, that's up to them
Your email list is your environment, and no one but you should control it
The upside...
...is that people that stay on the list, really care about your emails (or at least they know there's something in there for them else they would just unsubscribe)
You'll end up with a curated high-quality list, and that's what really matters for the long run
You'll end up with a curated high-quality list, and that's what really matters for the long run
7. It goes a long way not to be boring
People usually open their emails when they're taking a break or enjoying their morning coffee
They want excitement and entertainment, if you're boring, you'll not deliver that
So yeah, don't be boring and actually deliver value
People usually open their emails when they're taking a break or enjoying their morning coffee
They want excitement and entertainment, if you're boring, you'll not deliver that
So yeah, don't be boring and actually deliver value
8. Be personal
People want to feel you're talking directly to them
Always write like you were talking to a friend, and show your personality
Also, sign-off with your own name and not with your brand name
People want to feel you're talking directly to them
Always write like you were talking to a friend, and show your personality
Also, sign-off with your own name and not with your brand name
9. Care about the list
This one is stupidly simple yet I bet a lot of people overlook it
If people reply to your emails, reply back, and help them out
I've met a bunch of awesome dudes who replied to my emails and hopefully helped them in any way
This one is stupidly simple yet I bet a lot of people overlook it
If people reply to your emails, reply back, and help them out
I've met a bunch of awesome dudes who replied to my emails and hopefully helped them in any way
10. Enjoy writing
Writing and teaching should be fun, if it's not and if it feels like a task, you're doing it wrong
Stop putting so much pressure on yourself and just enjoy writing (you'll even sound less mechanical which is GREAT)
Writing and teaching should be fun, if it's not and if it feels like a task, you're doing it wrong
Stop putting so much pressure on yourself and just enjoy writing (you'll even sound less mechanical which is GREAT)
Super secret bonus tip never shared before
The best strategy for your email business is the strategy that best suits you
You don't need to send an email a day (but you must keep in touch regularly with your list)
Do what works for you and tweak as you please, you're in charge
The best strategy for your email business is the strategy that best suits you
You don't need to send an email a day (but you must keep in touch regularly with your list)
Do what works for you and tweak as you please, you're in charge
