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ING estimate the plant-based alternative foods market will be worth €7.5bn by 2025 (vs €4.4bn in 2019) in EU and UK.
It’s seen almost 10% growth per year since 2010. And that rate is expected to be maintained.
That’s not to say they won’t have their challenges... A Thread
It’s seen almost 10% growth per year since 2010. And that rate is expected to be maintained.
That’s not to say they won’t have their challenges... A Thread
1/ Start-ups were the first movers in the competition for ‘the plant-based consumer’. FMCGs then followed.
As more and more companies focus on this space, competition increases - making it difficult for new entrants.
As more and more companies focus on this space, competition increases - making it difficult for new entrants.
2/ Lobbying and legislation.
This past Friday, for instance, the EU Parliament voted Yes to #Amendment171 which makes it illegal for plant-based foods to be compared to dairy products in the future.
This means the likes of @oatly will have to change their marketing strategy...
This past Friday, for instance, the EU Parliament voted Yes to #Amendment171 which makes it illegal for plant-based foods to be compared to dairy products in the future.
This means the likes of @oatly will have to change their marketing strategy...
They’ve yet to consider sports partnerships to share their messages, but others have.
Take @QuornFoods for example, they’ve partnered with @LFC to promote both the health and environmental advantages. https://twitter.com/quornfoods/status/1275428394826694658
Take @QuornFoods for example, they’ve partnered with @LFC to promote both the health and environmental advantages. https://twitter.com/quornfoods/status/1275428394826694658
