Phew! For the first time in 5 years, I got out there and did a presentation.

A few folks told me to turn this into an ebook, but tbh I& #39;d rather spend that time on my home projects list. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😉" title="Zwinkerndes Gesicht" aria-label="Emoji: Zwinkerndes Gesicht"> https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛠️" title="Hammer und Schraubenschlüssel" aria-label="Emoji: Hammer und Schraubenschlüssel">

So, here are a few highlights, plus where you can find all the slides (free!). https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤗" title="Umarmendes Gesicht" aria-label="Emoji: Umarmendes Gesicht">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">

First, here& #39;s one of many reasons I (and my furriest friend) care about good content marketing.

Now, that& #39;s a big deal for both B2B (hey product-led growth https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋" title="Waving hand" aria-label="Emoji: Waving hand">) and B2C companies because it& #39;s getting more and more customer-oriented out there.

"Okay, but WTH even is content marketing?", you might be asking.

Or not.

Regardless, it& #39;s a good question.

P.S. if you& #39;re going to do the whole content marketing thing, you& #39;re going to need a solid strategy.

And good strategy depends on good inputs.

Did you catch #1? Yupp, the customer. They& #39;re basically the theme of this whole thing.

You& #39;ll want to interview them, map their journey, and REALLY understand them. (Practical tools & resources in the slides https://abs.twimg.com/emoji/v2/... draggable="false" alt="😁" title="Grinsendes Gesicht mit lächelnden Augen" aria-label="Emoji: Grinsendes Gesicht mit lächelnden Augen">.)

You& #39;ll also want to grab https://abs.twimg.com/emoji/v2/... draggable="false" alt="☕️" title="Heißgetränk" aria-label="Emoji: Heißgetränk"> and put on your thinky-thinking cap.

Identify your WHY (what are your business goals? and how does content relate?) as well as your LIMITS.

Because whether or not you want to admit it, you have them.

THEN you can start thinking about the whole writing words on the website thing.

Which is hard, btw.

"But never fear, there& #39;s a flowchart!"

Okay, fine, said no one ever. But this is how I sort through content ideas.

Plus, I have some ideas for thinking through promotion stuff. (Listen, you gotta do it, especially for a new site/business.)

Anyhow, there& #39;s LOADS more in the slides.

I& #39;m talking quotes, data, links, examples, and loads of dog photos. I mean, this was a *45-MINUTE talk*, y& #39;all.

So dig into it all here and lemme know if you find anything especially useful https://abs.twimg.com/emoji/v2/... draggable="false" alt="💙" title="Blaues Herz" aria-label="Emoji: Blaues Herz">: https://drive.google.com/file/d/1FO_ER5KiablULmwzXKIc7gwwmgUId3vt/view?usp=sharing">https://drive.google.com/file/d/1F...

Also, a huge thanks to the kind-hearted and generous @kieran_tie and @AdrienneNakohl for looking through this pre-presentation and helping me see how to make it better. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤗" title="Umarmendes Gesicht" aria-label="Emoji: Umarmendes Gesicht">

And much gratitude to @daisyquaker who& #39;s taught me a good deal about strategy in the past year. https://abs.twimg.com/emoji/v2/... draggable="false" alt="😘" title="Kusshand zuwerfendes Gesicht" aria-label="Emoji: Kusshand zuwerfendes Gesicht">