(1/5) The first SMS was sent almost 3 decades ago by Engineer Neil Papworth to Vodafone director Richard Jarvis

It said “Merry Christmas” 🎄
(2/5) Fast forward 28 years and we now send 270,000 of them every second

That’s roughly 1.8 million since you started reading this thread 🤯
(3/5) Across the world 5 billion people use SMS to communicate with others 👋📱

On average we respond to a message just 90 seconds after we receive one
(4/5) Yet despite the huge ubiquity of SMS in our social lives, business are only just starting to wake up to its potential as marketing channel 🤷‍♂️

We’ve broken down what SMS marketing actually is, and what rewards it holds for early adopters 👇
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