Turkish study on hatred of Armenians in Azerbaijan
A researcher from Turkey Yasemin Kilit Aklar, researching the teaching of history in Azerbaijan, came to the conclusion:

Official Azerbaijani history textbooks instill hatred and a sense of national superiority towards Armenians, as well as Russians and Iranians.

According to calculations, on 391 pages of the history textbook, Armenians are called enemies 187 times, Russians 119 times, Iranians 44 times.

detailed pathetic stories about genocide and pogroms by Armenians are used, as well as photographs of victims of pogroms
Yasemin Aklar believes that Armenophobia makes the existence of Armenians in Nagorno-Karabakh problematic if it becomes part of Azerbaijan.

Source: Yasemin Kilit Aklar (Kocaeli University). The Teaching of History in Azerbaijan and Nationalism, 2005