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"𝕲𝖔 𝕯𝖊𝖊𝖕𝖊𝖗"

Engage that superficial motive and MAYBE you will get a nibble.

Engage a deeper motivation and the hook is set.

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Anyone can assume that a customer wants & #39;more money& #39; or & #39;lose weight& #39;.

But WHY?

-What is the money FOR?
-What is their REASON for losing weight?

You will write VERY different copy for addressing different concerns.

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Are your prospects living in fear?
-bill collectors
-heart attack

Are they motivated by vanity?
-Keeping up appearances

Do they crave opportunities?
-mobility, travel, recreation

Is it about love of their kids?
-financial support, being around to see grandkids?

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You need to go deeper than just the superficial.

How do you get there? Research? Sure.
But also, think like a kid.

When you think you have a reason, simply ask
𝔹𝕦𝕥 𝕨𝕙𝕪?

When you& #39;ve pulled back the last & #39;why& #39;, you have your answer.