Read on Twitter
Our interview with Fabrice Canel of the Bing Crawling & Indexing team was brilliant! Here are some key takeaways: (1/5)
1. CTR can be used to determine relevance for a query (if a query is perceived to require clicks for satisfaction) and therefore will affect rankings. https://twitter.com/izzionfire/status/1319641261364682753
1. CTR can be used to determine relevance for a query (if a query is perceived to require clicks for satisfaction) and therefore will affect rankings. https://twitter.com/izzionfire/status/1319641261364682753
2. Featured Snippet satisfaction can be measured by how it reduces a SERP's CTR!
This got me thinking a lot. A FS is built in order to stand-out and drive clicks. But an increased CTR via the FS may increase your chance of losing it.
(I'm sure this is also query-dependant.)
This got me thinking a lot. A FS is built in order to stand-out and drive clicks. But an increased CTR via the FS may increase your chance of losing it.
(I'm sure this is also query-dependant.)
3. Links matter less for Bing than they do for other Search Engines
4. Bing is aiming to assist a shift for how webmasters get new/updated content crawled and indexed. Rather than crawling the vast web to discover changed content (which can be very inefficient), they wish to rely more on their easy-to-use indexing API.
Super interesting!
Super interesting!
5. Content removal.
When it comes to proving that deleted/broken/old content should be removed from the index, for Bing, the process is sped up by simply 301'ing those URLs to the homepage, rather than providing a 404/410.
Bing has a Content Removal API too.
When it comes to proving that deleted/broken/old content should be removed from the index, for Bing, the process is sped up by simply 301'ing those URLs to the homepage, rather than providing a 404/410.
Bing has a Content Removal API too.
Just wanted to quickly thank Fabrice @facan for being our guest on 302 of a Kind, and for answering all of our questions! It was really helpful, and I admire his mission to keep improving crawling/indexing process for webmasters, and for renewing the Bing WMT! 
