Our interview with Fabrice Canel of the Bing Crawling & Indexing team was brilliant! Here are some key takeaways: (1/5)

1. CTR can be used to determine relevance for a query (if a query is perceived to require clicks for satisfaction) and therefore will affect rankings. https://twitter.com/izzionfire/status/1319641261364682753">https://twitter.com/izzionfir...

2. Featured Snippet satisfaction can be measured by how it reduces a SERP& #39;s CTR!
This got me thinking a lot. A FS is built in order to stand-out and drive clicks. But an increased CTR via the FS may increase your chance of losing it.
(I& #39;m sure this is also query-dependant.)

3. Links matter less for Bing than they do for other Search Engines

4. Bing is aiming to assist a shift for how webmasters get new/updated content crawled and indexed. Rather than crawling the vast web to discover changed content (which can be very inefficient), they wish to rely more on their easy-to-use indexing API.

Super interesting!

5. Content removal.
When it comes to proving that deleted/broken/old content should be removed from the index, for Bing, the process is sped up by simply 301& #39;ing those URLs to the homepage, rather than providing a 404/410.

Bing has a Content Removal API too.

Just wanted to quickly thank Fabrice @facan for being our guest on 302 of a Kind, and for answering all of our questions! It was really helpful, and I admire his mission to keep improving crawling/indexing process for webmasters, and for renewing the Bing WMT! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">