This is my week 10 reflection for advanced media strategy!!

Marketing has a huge effect on a shared reality. Through filter bubbles and agenda-setting, media outlets can warp the audience's perception of the world.

Through these tactics, news channels and social media platform can lead their consumers to unknowingly prioritizing first world countries' problems over some less developed countries. A perfect example of this would be the Notre Dame burning.

#prayforparis trended for days and millions of dollars flooded in to help repair the Notre Dame. Almost no injuries occurred, just the building was damaged. Now if we compare this to the Beruit explosion, the differences are apparent.

Not many people even knew anything happened in Beruit because big media channels were not reporting it as heavily as they reported the Notre Dame. A lot of people did not even know the city had been decimated by a bomb that left hundreds dead.

Their shared reality was warped because they were uninformed due to agenda-setting and filter bubbles.