Read on Twitter
1/8
Last night, Billie Eilish smashed it out of the park with her ticketed livestream event & #39;WHERE DO WE GO?& #39;
It was an absolute masterclass in multi-media, fan-fuelled, hype-driven, insane quality entertainment.
Last night, Billie Eilish smashed it out of the park with her ticketed livestream event & #39;WHERE DO WE GO?& #39;
It was an absolute masterclass in multi-media, fan-fuelled, hype-driven, insane quality entertainment.
2/8
The event was priced at $30 a pop, a lot for her young fans in the midst of a pandemic, but it didn& #39;t prove a barrier for their love of Billie.
She worked with Spotify to tease content ahead of the event, releasing fan-focused ltd edition merch https://twitter.com/billieeilish/status/1318382331065847808?s=20">https://twitter.com/billieeil...
The event was priced at $30 a pop, a lot for her young fans in the midst of a pandemic, but it didn& #39;t prove a barrier for their love of Billie.
She worked with Spotify to tease content ahead of the event, releasing fan-focused ltd edition merch https://twitter.com/billieeilish/status/1318382331065847808?s=20">https://twitter.com/billieeil...
3/8
As well as a number of other partners to ensure that the lead up and the hype was absolutely unmissable.
Verizon, Postmates, Global Citizen. https://twitter.com/Verizon/status/1317208730119868423?s=20">https://twitter.com/Verizon/s...
As well as a number of other partners to ensure that the lead up and the hype was absolutely unmissable.
Verizon, Postmates, Global Citizen. https://twitter.com/Verizon/status/1317208730119868423?s=20">https://twitter.com/Verizon/s...
4/8
Ahead of the event in the & #39;interactive waiting room& #39;, she focused her efforts on using her platform to promote the importance of voting, with an addresses from Jameela Jamil, Alicia Keys, Lizzo and others. https://twitter.com/juliequips/status/1320134122392662016?s=20">https://twitter.com/juliequip...
Ahead of the event in the & #39;interactive waiting room& #39;, she focused her efforts on using her platform to promote the importance of voting, with an addresses from Jameela Jamil, Alicia Keys, Lizzo and others. https://twitter.com/juliequips/status/1320134122392662016?s=20">https://twitter.com/juliequip...
5/8
As well as an address she gave herself, against the backdrop of & #39;no music on a dead planet& #39; https://twitter.com/88NECTAR/status/1320386524588863488?s=20">https://twitter.com/88NECTAR/...
As well as an address she gave herself, against the backdrop of & #39;no music on a dead planet& #39; https://twitter.com/88NECTAR/status/1320386524588863488?s=20">https://twitter.com/88NECTAR/...
6/8
The performances themselves were beautiful, dark, magical, mesmerising creations.
Just another level, in every way. https://twitter.com/watchmyxanny/status/1320141542036746240?s=20">https://twitter.com/watchmyxa...
The performances themselves were beautiful, dark, magical, mesmerising creations.
Just another level, in every way. https://twitter.com/watchmyxanny/status/1320141542036746240?s=20">https://twitter.com/watchmyxa...
7/8
And of course, live fan involvement was critical, helping her devotees feel a part of every single moment. https://twitter.com/PopCraveMusic/status/1320136380031197184?s=20">https://twitter.com/PopCraveM...
And of course, live fan involvement was critical, helping her devotees feel a part of every single moment. https://twitter.com/PopCraveMusic/status/1320136380031197184?s=20">https://twitter.com/PopCraveM...
8/8
The entire performance was live, nothing pre-recorded and it honestly blows my mind.
Billie just set the benchmark.
Good to luck to anyone trying to top this anytime soon. https://twitter.com/fieIdtrippin/status/1320153641748189185?s=20">https://twitter.com/fieIdtrip...
The entire performance was live, nothing pre-recorded and it honestly blows my mind.
Billie just set the benchmark.
Good to luck to anyone trying to top this anytime soon. https://twitter.com/fieIdtrippin/status/1320153641748189185?s=20">https://twitter.com/fieIdtrip...
And before anyone asks - YES, THIS ABSOLUTELY TOPS Travis Scott x Fortnite.
Insane 3D visuals, entirely live, an invitation into Billie& #39;s uniquely dark and stunning world, seamlessly interwoven commerce throughout, a true harnessing of fandom AND a call to arms to vote.
Genius.
Insane 3D visuals, entirely live, an invitation into Billie& #39;s uniquely dark and stunning world, seamlessly interwoven commerce throughout, a true harnessing of fandom AND a call to arms to vote.
Genius.
Also, I was writing a deck on world building & fandoms the other day that was focusing on BIllie - this is her starting to create & shape a more fully-rounded & immersive world for fans to dive into.
Don& #39;t be surprised if this is just the start. https://twitter.com/zoescaman/status/1319338199618064386?s=20">https://twitter.com/zoescaman...
Don& #39;t be surprised if this is just the start. https://twitter.com/zoescaman/status/1319338199618064386?s=20">https://twitter.com/zoescaman...
More in-depth coverage of the whole thing can be found on the High Tea newsletter, they& #39;ve done a great write up of it. https://hightea.substack.com/p/how-to-win-fans-and-elections">https://hightea.substack.com/p/how-to-...
