Thread by @thezedwards, Facebook acquired Giphy earlier this year -- as of now, the only [...]

thezedwards

Facebook acquired Giphy earlier this year -- as of now, the only 2 advertising/analytics companies that fire data on http://Giphy.com are Facebook + Google

ICYMI - in March 2019 I caught Facebook & Google syncing userIDs on Facebook @ https://www.adexchanger.com/ad-exchange-news/tuesday-03262019/

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Google, Facebook Dabble In Interoperability; AT&T Pitching Xandr To DirecTV Carriage Partners |...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens...

http://Giphy.com

Archive of giphy (& view source) @ http://web.archive.org/web/20200101002732if_/https://giphy.com/ to see the legacy pixels (& view broken network requests) before the sale..

Before Facebook bought Giphy, they shared data w/:

Facebook
Google
Quantcast
Amazon Alexa Analytics
Taboola
Snapchat
Keywee
CrazyEgg

2/9

After Facebook bought Giphy, Facebook pretty quickly gutted 100% of the javascript fired from their competitors, & only started firing Google / DoubleClick code -- the exclusive audience sharing between Facebook + Google also includes a cookie saved to http://google.com/ads
3/9

Now, I'm a fan of giphy *not* sharing data with a dozen advertising & analytics companies but NOT at the expense of growing the Facebook + Google duopoly, which FB has eagerly encouraged for coming up on a few years...
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Last year I pointed out where Facebook coded the Google pixel ( https://twitter.com/thezedwards/status/1110663227514351617) & showed how it was firing https://twitter.com/thezedwards/status/1107329551799996416 for very sporadic new Facebook sessions. The Facebook newsfeed fresh load->Google Ads pixel firing was a sporadic audience/userID sync..
5/9

https://twitter.com/thezedwards/status/1110663227514351617

I've got plenty of research showing the extreme low quality of the Facebook Audience Network which was ripe w/ fraud & was shut off in 2020. https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm/

imo FB decided this in ~2018-2019, & decided that Google was the only partner to expand FB ads, off-FB...
6/9

There is now proof that:
1) Facebook Synced some http://Facebook.com user data w/ Google Ads, likely to facilitate pre-targeting/audience-targeting of Facebook ads on the Google Ads Networks.
2) Facebook's acquisition of Giphy resulted in gutting non-Google ad networks.
7/9

It's bad enough that Facebook pushed out Google competitors so Google could singularly sync http://Giphy.com user data, but ICYMI, Google bought the -giphy competitor Tenor .com in 2018 (coverage @ https://techcrunch.com/2018/03/27/google-acquires-gif-platform-tenor/) - so does Google=GIF monopoly now?
8/9

I guess Congress doesn't want to get to the bottom of data sharing between Facebook + Google, because some of these facts have been public for over a year- yet not a single question of either org about it in Congressional hearings.

Even Walled Gardens need Friends.

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