Facebook acquired Giphy earlier this year -- as of now, the only 2 advertising/analytics companies that fire data on http://Giphy.com"> http://Giphy.com  are Facebook + Google

ICYMI - in March 2019 I caught Facebook & Google syncing userIDs on Facebook @ https://www.adexchanger.com/ad-exchange-news/tuesday-03262019/

https://www.adexchanger.com/ad-exchan... class="Emoji" style="height:16px;" src=" https://abs.twimg.com/emoji/v2/... draggable="false" alt="🍪" title="Keks" aria-label="Emoji: Keks">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread">
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Google, Facebook Dabble In Interoperability; AT&T Pitching Xandr To DirecTV Carriage Partners |...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hello Walls A series of quiet changes to Google and Facebook’s code in the past month show the two major walled gardens...

http://Giphy.com

Archive of giphy (& view source) @ http://web.archive.org/web/20200101002732if_/https://giphy.com/">https://web.archive.org/web/20200... to see the legacy pixels (& view broken network requests) before the sale..

Before Facebook bought Giphy, they shared data w/:

Facebook
Google
Quantcast
Amazon Alexa Analytics
Taboola
Snapchat
Keywee
CrazyEgg
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥶" title="Cold face" aria-label="Emoji: Cold face">https://abs.twimg.com/emoji/v2/... draggable="false" alt="😒" title="Unerfreutes Gesicht" aria-label="Emoji: Unerfreutes Gesicht">
2/9

After Facebook bought Giphy, Facebook pretty quickly gutted 100% of the javascript fired from their competitors, & only started firing Google / DoubleClick code -- the exclusive audience sharing between Facebook + Google also includes a cookie saved to http://google.com/ads 
3/9">https://google.com/ads"...

Now, I& #39;m a fan of giphy *not* sharing data with a dozen advertising & analytics companies but NOT at the expense of growing the Facebook + Google duopoly, which FB has eagerly encouraged for coming up on a few years...
4/9

Last year I pointed out where Facebook coded the Google pixel ( https://twitter.com/thezedwards/status/1110663227514351617)">https://twitter.com/thezedwar... & showed how it was firing https://twitter.com/thezedwards/status/1107329551799996416">https://twitter.com/thezedwar... for very sporadic new Facebook sessions. The Facebook newsfeed fresh load->Google Ads pixel firing was a sporadic audience/userID sync..
5/9

I& #39;ve got plenty of research showing the extreme low quality of the Facebook Audience Network which was ripe w/ fraud & was shut off in 2020. https://digiday.com/media/facebook-plans-shut-facebook-audience-networks-mobile-web-arm/

imo">https://digiday.com/media/fac... FB decided this in ~2018-2019, & decided that Google was the only partner to expand FB ads, off-FB...
6/9

There is now proof that:
1) Facebook Synced some http://Facebook.com"> http://Facebook.com  user data w/ Google Ads, likely to facilitate pre-targeting/audience-targeting of Facebook ads on the Google Ads Networks.
2) Facebook& #39;s acquisition of Giphy resulted in gutting non-Google ad networks.
7/9

It& #39;s bad enough that Facebook pushed out Google competitors so Google could singularly sync http://Giphy.com"> http://Giphy.com  user data, but ICYMI, Google bought the -giphy competitor Tenor .com in 2018 (coverage @ https://techcrunch.com/2018/03/27/google-acquires-gif-platform-tenor/)">https://techcrunch.com/2018/03/2... - so does Google=GIF monopoly now?
8/9

I guess Congress doesn& #39;t want to get to the bottom of data sharing between Facebook + Google, because some of these facts have been public for over a year- yet not a single question of either org about it in Congressional hearings.

Even Walled Gardens need Friends. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥺" title="Pleading face" aria-label="Emoji: Pleading face">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage">https://abs.twimg.com/emoji/v2/... draggable="false" alt="⛈️" title="Gewitter-Wolke und Regen" aria-label="Emoji: Gewitter-Wolke und Regen">

9/9