Archimedes once said
"If you give me a lever and a place to stand, I can move the world"
The best businesses are the ones that have optionality in terms of multiple levers that allow it to generate outsized returns for its shareholders.

Lever 1: Potential utilization of unutilized capacities leading to any incremental revenues flowing directly to bottomline.

Lever 2: Product price elasticity. company selling a product whose price can be hiked higher than average inflation rate every year without the customers caring about it. Two examples from two extreme corners of spectrum. Relaxo Footwear & Starbucks Coffee.

Lever 3: Wider Acceptability potential. The leverage of selling a product in unchartered territories post domination of existing markets.
Ex: Mcdonalds having established its business model in the first 10 years grew subsequently by expanding in southeast Asian & european Mkts.

Lever 4: Potential & Mgmt inclination for backward integration. Visible in sectors like chemicals and pharma.
Ex: classic example is Vinati organics, company kept deepening its moat by doing constant backward integration and killing any current or potential competition.

Lever5: Potential for leveraging company's distribution channel or customer network for pushing more products in adjacencies.Ex: Polymedicure through its existing networks could sell third party imported products to its customers. Much easier for them than any other new company.

Lever6: Brand Leverage Potential.
Ex: A brand like pepsi can acquire a product sold by a regional company and increase its product acceptance be a magnitude of 100x in the eyes of comsumers by just branding it under their brand umbrella.