Many say our #NewsCorpse campaign won’t work as Murdoch values the power of his media so will continue even if losing money.

That may be true, but his heirs won’t, & his board won’t take it forever, either.

He’s losing a billion dollars a year at present.

Short thread. 1/7.

2/7. Taking money away from #NewsCorpse isn’t just about damaging revenue.

It’s about damaging the brand, as influential media buyers start fleeing the product (just as they’re now fleeing coal investment).

It’s about making the Murdoch name toxic, till nobody will touch it.

3/7. This is a hugely achievable aim.

Ad buyers are *already* advising buyers not to go near Murdoch media.

Share prices are dropping. Other indices are becoming close to useless.

Taken all together, there’s no way Murdoch’s bankers and board will permit this to continue.

4/7. Yes, it may take a few years, perhaps longer.

But how long would an RC take? Even if it’s recommendations were implemented (which they wouldn’t be unless there were a change in govt.).

People think so short-term.

This is a long game which took decades to get to here.

5/7. It will take years (perhaps longer) to unwind the damage again.

But what are the choices? What else has a chance?

If you do nothing because the action you can take might be slow, you’re not trying.

Imagine 350,000 people contacting advertisers?

It would be massive.

6/7. Those who sign petitions but do nothing else are good people, mostly, but they’re showing they don’t really care enough about what’s happening.

Activism takes work.

It doesn’t happen by accident or by wishing it.

It certainly doesn’t happen sniping from the sidelines.

7/7. What are we willing to do for a chance of either ridding this country of the Murdoch cancer, or at least reducing its influence or its willingness to lie & support fascism?

It’s up to us.

Don’t wait for or rely on an RC.

It’s too little, too fucking late.

Ends.