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1) Collaboration in your DNA:
•From Versace to Levis, Coca-Cola to Cap'n Crunch, there aren't too many brands you own that haven't partnered with KITH.
•The key (and I'll touch on this again) is authenticity. Every partner is meaningful to @RonnieFieg.
•From Versace to Levis, Coca-Cola to Cap'n Crunch, there aren't too many brands you own that haven't partnered with KITH.
•The key (and I'll touch on this again) is authenticity. Every partner is meaningful to @RonnieFieg.
2) Best of Both Worlds:
•Glossy research found that 38% of fashion and beauty brands plan to launch a collaboration this year.
•And beyond fashion we've all come accustomed to
seeing that "x" symbol and getting excited at the prospect of something new.
•Glossy research found that 38% of fashion and beauty brands plan to launch a collaboration this year.
•And beyond fashion we've all come accustomed to
seeing that "x" symbol and getting excited at the prospect of something new.
3) Authentic Partnership:
•Clear from the content on the owner's ( @RonnieFieg) account, the BMW colllab isn't out of no where.
•Absurd or Sensible: Collabs work two ways, in this case this was sensible in the best way possible (Authenticity)
•Clear from the content on the owner's ( @RonnieFieg) account, the BMW colllab isn't out of no where.
•Absurd or Sensible: Collabs work two ways, in this case this was sensible in the best way possible (Authenticity)
4) True Partnership:
•As important as it is to be authentic, it's also important for it to be "true." Just stamping two logos together (while effective) doesn't harness the true power of storytelling.
•In this case BTS content showed the methodical approach throughout.
•As important as it is to be authentic, it's also important for it to be "true." Just stamping two logos together (while effective) doesn't harness the true power of storytelling.
•In this case BTS content showed the methodical approach throughout.
5) Exclusivity:
•Goes hand-in-hand with collabs, and there's specifically. It's not uncommon for most drops to sellout within 30 minutes.
•Don't get me wrong Yeezy still does number but the hype is dying.
•Goes hand-in-hand with collabs, and there's specifically. It's not uncommon for most drops to sellout within 30 minutes.
•Don't get me wrong Yeezy still does number but the hype is dying.
6) Embrace Subcultures:
•The truth is nothing is niche anymore so go out and find those that are leading the way within passion points that intersect with your brand.
•Fashion and auto = No
r
Supreme x @Lamborghini
•The truth is nothing is niche anymore so go out and find those that are leading the way within passion points that intersect with your brand.
•Fashion and auto = No
rSupreme x @Lamborghini
7) The Big Bet:
• @KITH listed a ltd. edition M4 for $110k USD (1 of 150)
•Similar to the rest of the campaign it was fuelled by a ton of premium video, stills, and storytelling that truly sold in the vision.
•All 150 sold out in less than an hour.
• @KITH listed a ltd. edition M4 for $110k USD (1 of 150)
•Similar to the rest of the campaign it was fuelled by a ton of premium video, stills, and storytelling that truly sold in the vision.
•All 150 sold out in less than an hour.
7) TL;DR
:Collaboration is key, whether with brands or fans
:Be true (authentic) to the spirit of each other
:More than a mask, make a meaningful partnership
:As always, high risk, high reward
:Always leave them wanting more
:Collaboration is key, whether with brands or fans:Be true (authentic) to the spirit of each other :More than a mask, make a meaningful partnership:As always, high risk, high reward:Always leave them wanting more
