@KITH x @BMW collaboration: A thread on how the brand sold $16.5M worth of cars in under an hour.

1) Collaboration in your DNA:
•From Versace to Levis, Coca-Cola to Cap& #39;n Crunch, there aren& #39;t too many brands you own that haven& #39;t partnered with KITH.

•The key (and I& #39;ll touch on this again) is authenticity. Every partner is meaningful to @RonnieFieg.

2) Best of Both Worlds:
•Glossy research found that 38% of fashion and beauty brands plan to launch a collaboration this year.

•And beyond fashion we& #39;ve all come accustomed to
seeing that "x" symbol and getting excited at the prospect of something new.

3) Authentic Partnership:
•Clear from the content on the owner& #39;s ( @RonnieFieg) account, the BMW colllab isn& #39;t out of no where.
•Absurd or Sensible: Collabs work two ways, in this case this was sensible in the best way possible (Authenticity)

4) True Partnership:
•As important as it is to be authentic, it& #39;s also important for it to be "true." Just stamping two logos together (while effective) doesn& #39;t harness the true power of storytelling.

•In this case BTS content showed the methodical approach throughout.

5) Exclusivity:
•Goes hand-in-hand with collabs, and there& #39;s specifically. It& #39;s not uncommon for most drops to sellout within 30 minutes.

•Don& #39;t get me wrong Yeezy still does number but the hype is dying.

6) Embrace Subcultures:
•The truth is nothing is niche anymore so go out and find those that are leading the way within passion points that intersect with your brand.

•Fashion and auto = Nohttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🧠" title="Gehirn" aria-label="Emoji: Gehirn">r

Supreme x @Lamborghini

7) The Big Bet:
• @KITH listed a ltd. edition M4 for $110k USD (1 of 150)

•Similar to the rest of the campaign it was fuelled by a ton of premium video, stills, and storytelling that truly sold in the vision.

•All 150 sold out in less than an hour. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf">

7) TL;DR
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👯‍♀️" title="Frauen mit Hasenohren" aria-label="Emoji: Frauen mit Hasenohren">:Collaboration is key, whether with brands or fans
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❤️" title="Rotes Herz" aria-label="Emoji: Rotes Herz">:Be true (authentic) to the spirit of each other
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎭" title="Darstellende Künste" aria-label="Emoji: Darstellende Künste">:More than a mask, make a meaningful partnership
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏆" title="Trophäe" aria-label="Emoji: Trophäe">:As always, high risk, high reward
https://abs.twimg.com/emoji/v2/... draggable="false" alt="😉" title="Zwinkerndes Gesicht" aria-label="Emoji: Zwinkerndes Gesicht">:Always leave them wanting more

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✌🏻" title="Siegeshand (heller Hautton)" aria-label="Emoji: Siegeshand (heller Hautton)">