1/ I& #39;ve been a startup founder twice now. 

And to tell you the honest truth...it isn& #39;t a fun job https://abs.twimg.com/emoji/v2/... draggable="false" alt="😅" title="Lächelndes Gesicht mit offenem Mund und Angstschweiß" aria-label="Emoji: Lächelndes Gesicht mit offenem Mund und Angstschweiß">

It& #39;s stressful, draining, and when it& #39;s unclear whose responsibility something is, it& #39;s yours.

2/ Now that I& #39;ve moved into a role as an investor, one thing I tell startup founders is this: CEOs only have one job -- prioritize.

CEOs are professional prioritizers.

Everything else is detail.

Which brings me to the main issue I find with startup founders.

3/ It& #39;s not that they aren& #39;t smart or dedicated or capable of performing at a high level, it& #39;s that they make no time in their day for their key responsibility of prioritizing.

4/ They& #39;re so busy reacting to emails, Slack notifications, and hopping between calls, they don& #39;t make time to prioritize the things that will help the company scale.

5/ And so my advice to every founder is this: Make time to think.

It is quite literally a competitive advantage.

While other people are distracted, running from task to task, you& #39;ll be able to do the strategic thinking necessary to build a company.

6/ I recently appeared on The @NFX Podcast with @JamesCurrier where we talked about why I wrote my first book Hooked, how to build habit-forming products, and my angel investment strategy. https://podcast.nfx.com/episodes/nir-eyal-focus">https://podcast.nfx.com/episodes/...