Read on Twitter
"
🆆🅴🆁 
🅽🅳 🅴🆁🆂🆄🆂🅸🅽"
(A Thread)
Donald Trump
Love him?
Hate him?
Who cares?
You're here to build influence and income streams.
Here's what hustlers can learn about Trump's methods of persuasion
🆆🅴🆁 🅽🅳 🅴🆁🆂🆄🆂🅸🅽"(A Thread)
Donald Trump
Love him?Hate him?Who cares?
You're here to build influence and income streams.
Here's what hustlers can learn about Trump's methods of persuasion
🅽🅸🅲🅷🅴 🅳🆆🅽
Trump enjoys polarizing language
-My team vs Their team
(e.g. patriots / socialists)
Willing to lose the unwinnable in order to engage the reachable.
-not every follower will be part of your 'tribe'
-define your tribe clearly for greater loyalty
🆆🅽Trump enjoys polarizing language
-My team vs Their team
(e.g. patriots / socialists)
Willing to lose the unwinnable in order to engage the reachable.
-not every follower will be part of your 'tribe'
-define your tribe clearly for greater loyalty
🅸🅽🆃 🅸🅲🆃🆄🆁🅴Trump loves word pictures
Example: environmental policy
-he avoided academic and esoteric
Instead: Comedic convo
-couple sitting at home
-wind not blowing
-no electricity
-so, no TV
The concrete idea in the picture did the heavy lifting
🅼🅺🅴 🅸🆃 🅴🆁🆂🅽🅻
Not in the 'picking fights' sense
(although he likes that too)
Trump speaks in *concrete* examples,
Like in the story above, how does policy 'x' affect
-you?
-your kids?
-your economy?
-your well-being?
Are YOU using concrete examples?
🅺🅴 🅸🆃 🅴🆁🆂🅽🅻Not in the 'picking fights' sense
(although he likes that too)
Trump speaks in *concrete* examples,
Like in the story above, how does policy 'x' affect
-you?
-your kids?
-your economy?
-your well-being?
Are YOU using concrete examples?
🅼🅺🅴 🅸🆃 🅴🆁🆂🅽🅻 (Part 2)
Social Proof and Personal Testimony
Let someone ELSE make your point for you.
(E.g. ) Trump could ARGUE the benefits of Freedom
OR
Have Ji Seong-ho stand up at the 2018 SOTU address
And recount his harrowing escape to freedom
🅺🅴 🅸🆃 🅴🆁🆂🅽🅻 (Part 2)Social Proof and Personal Testimony
Let someone ELSE make your point for you.
(E.g. ) Trump could ARGUE the benefits of Freedom
OR
Have Ji Seong-ho stand up at the 2018 SOTU address
And recount his harrowing escape to freedom
🅺🅴🅴 🅸🆃 🅸🆃🅷🆈
People do not remember long, rambling explanations.
Keep it pithy.
Bumper-sticker short.
It was pithy phrases that moved the needle in 2016.
'MAGA'
'build the wall'
And then there was that dig at Hillary in the debate:
🅸🆃 🅸🆃🅷🆈People do not remember long, rambling explanations.
Keep it pithy.
Bumper-sticker short.
It was pithy phrases that moved the needle in 2016.
'MAGA'
'build the wall'
And then there was that dig at Hillary in the debate:
🆁🅽🅳🅸🅽🅶Your Tribe is your connection to your followers.
Your BRAND is what you have to offer them.
productideaserviceexperienceThe more clearly your brand is articulated, the more easily someone can connect to it.
That hat is recognized on sight.
🅻🅸🅶🅷🆃🅽🅸🅽🅶 🆁🅳
Trump uses what I've dubbed a 'Lightning Rod' tweet
For example:
'Very Stable Genius'
It took heat but accomplished something.
It created a buzz.
The OTHER points he was making in that thread?
They got noticed, too. (Winning)
🅳Trump uses what I've dubbed a 'Lightning Rod' tweet
For example:
'Very Stable Genius'
It took heat but accomplished something.
It created a buzz.The OTHER points he was making in that thread?
They got noticed, too. (Winning)
🆂🅸🅼🅻🅴 🅻🅽🅶🆄🅶🅴
(Last one!)
Trump uses simple words and phrases.
Why Simple language?
More persuasive
More memorable
Packs more punch
Won't lose the hearer
Are you using simple language like this:
'If you liked this thread, please consider a retweet'
🅻🅴 🅻🅽🅶🆄🅶🅴(Last one!)
Trump uses simple words and phrases.
Why Simple language?
More persuasiveMore memorablePacks more punchWon't lose the hearerAre you using simple language like this:
'If you liked this thread, please consider a retweet'
