Value and price are two different things

I value players based on how much I believe they will return in dividends over a career

If I value someone at £20, that doesn’t mean I would pay £20 as if I did I would only be buying at fair value

Price is what someone is willing to buy or sell at right now, the bid and offer we see on the screen

All the price really dictates to me is how long I will hold the player for or do I buy more

TAA is being spoken about a lot at the moment so I will use him as an example

I value him a lot higher than his peak (hence why I didn’t sell), his price has fallen about 30% from peak, what does that mean to me

In reality not a lot as I have no incentive to sell as I believe his career returns will be significantly higher than his current price

This means the only real decision I have is do I buy more if I think he is undervalued

Football Index actually gets harder when prices are rising, as the price gets nearer to my valuation I then need to sell but also identify the next player that I think is undervalued to buy

Don’t get me wrong I would love prices to be flying (and they will again) and have to make those decisions as although harder it’s more fun

But if you believe in your players it’s quite stress free at the moment as there are no decisions to make

Instead of holding players for 6m I might hold them for 6y and earn more divs and less capital appreciation then expected

I do expect the introduction of Market Makers and the other measures in the Football Index comms a fortnight ago to get the market rising again, and I look

Forward to this happening, but until then it’s not an issue if you have confidence in your holds