Over the years I have worked to improve my presentations to clients before work officially begins. This process happens after the client briefs and agreements on price. It has really helped in making the project move smoother

Using this comic I made, here is the process (1/3)

1. Present sketches with descriptions

It is a bit of extra work but I do rough sketches and describe to the client the visual direction I have in mind. This is usually done after briefing. (2/3)

2. Video presentation

After I draw the sketch, I do a screen record and further explain in the concept. Sometimes just adding that human touch can help sell the concept even more.

The software I use is called Snagit (3/3)