My focus group’s words to describe Trump tonight:
• “Controlled”
• “Reserved”
• “Poised”
• “Con artist”
• “Surprisingly presidential”

Words to describe Biden tonight:
• “Vague”
• “Unspecific”
• “Elusive”
• “Defensive”
• “Grandfatherly”

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“People running for office have to tell you what they plan to do and how they’re going to do it.

I thought Joe Biden would tell us tonight, but there was nothing there.” #Debates2020

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Washington Post reporter @MFFisher asks my group of undecideds about character.

Similarly as before, they say Joe Biden is a more decent person, but they side more with Trump’s policies and how they affect their daily lives.

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Nearly my entire group of undecideds say they’re more disheartened (instead of excited) by this election compared to previous ones.

“Neither candidate speaks to me or my issues. They care more about winning than they do about serving.” #Debate2020

👉🏻
One member of my undecided focus group tells a reporter to their face:

“Our elections are broken because our media doesn’t focus on issues that matter to everyday people. They care more about sensationalism than substance.” #Debates2020

👉🏻
You can follow @FrankLuntz.
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