The pandemic accelerated the shift to at-home exercise.

And connected fitness benefited, with companies in the space raising $1B+ this year.

If you& #39;re keeping tabs on the category, here are the companies vying to become the next Peloton.

A thread https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
1/ Peloton

Valued at $35B, Peloton opened the industry’s eyes to the opportunity in connected fitness.

Since & #39;16, $PTON grew revenue 100% YoY, $60M to $1.8B in 2020.

Now, everyone is bundling content and equipment. https://twitter.com/JoeVennare/status/1303120710492188673?s=20">https://twitter.com/JoeVennar...
2/ ICON Health & Fitness

The at-home fitness OG is trying to resurrect an outdated brand.

NordicTrack & iFit parent co, ICON raised $200M in Oct, iFit added $200M in Dec.

• $7B valuation
• $1B revenue ‘19
• 700K paid iFit subs
• Suing Peloton for patent infringement
3/ Zwift

Not a connected fitness co, yet. Hardware is on the roadmap.

• 2.5M registered users
• Added $450M @ $1B+ valuation
• $15/month subscription
• success w/virtual & esports-like events

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Offenes Buch" aria-label="Emoji: Offenes Buch"> The Metaverse of Fitness: https://insider.fitt.co/issue-no-90-the-metaverse-of-fitness/">https://insider.fitt.co/issue-no-...
3/ Tonal

Focused on digital, at-home strength training, Tonal added $110M from L Catterton and athletes like Steph Curry in Sep ($200M total)

• LED screen
• electromagnetic weights
• AI sensors/trainer

@Fittinsider podcast w/Tonal CEO Ali Orady

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/24-aly-orady-ceo-of-tonal/">https://insider.fitt.co/24-aly-or...
4/ Mirror

Acquired by lululemon for $500M, Mirror is now a piece in lulu’s retail & community puzzle.

On pace to bring in $150M in revenue this year, the sleek LED screen/content combo will soon be for sale in select lulu stores.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Offenes Buch" aria-label="Emoji: Offenes Buch"> Why Mirror Sold: https://insider.fitt.co/issue-no-87-why-mirror-sold/">https://insider.fitt.co/issue-no-...
5/ Tempo

With $60M in new funding from @gcvp, Tempo is eyeing growth.

It’s 3D-enabled, AI-driven strength training, HIIT, and cardio system promises form-tracking and real-time feedback.

@fittinsider podcast w/Tempo CTO Josh Augustine

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/47-josh-augustin-cto-of-tempo/">https://insider.fitt.co/47-josh-a...
6/ Hydrow

Billed as the Live Outdoor Reality (LOR) rower, Hydrow’s workouts offer a live, on-river experiences led by pro rowers.

In June, Hydrow added $25M ($52M total) in funding led by L Catterton.

@fittinsider podcast w/Hydrow CEO Bruce Smith

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/1-bruce-smith-ceo-of-hydrow/">https://insider.fitt.co/1-bruce-s...
7/ SoulCycle

Hoping to go beyond the studio, Soul announced its home bike last year.

After a few delays, including quite the controversy (see below), its so-called “Peloton killer” started shipping nationwide last week.

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Offenes Buch" aria-label="Emoji: Offenes Buch"> At-home controversy: https://us15.campaign-archive.com/?u=4c6bc12e271bc681951ed945a&id=57bc366715">https://us15.campaign-archive.com/...
8/ Echelon

Backed by North Castle Partners, Echelon recently had the “Prime Bike” mix up w/Amazon.

A cheaper Peloton, Echelon offers a bike, treadmill, rower, "mirror" & content.

@fittinsider podcast w/North Castle’s Jon Canarack talking Echelon

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/22-jon-canarick-managing-director-north-castle-partners/">https://insider.fitt.co/22-jon-ca...
9/ FightCamp

Bringing boxing home, FightCamp offers a punching bag & mitts equipped w/punch-tracking sensors.

The $39/month subscription grants access to live-streamed and pre-recorded workouts.

@fittinsider podcast w/ FightCamp CEO Khalil Zahar

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/7-khalil-zahar-co-founder-ceo-of-fightcamp/">https://insider.fitt.co/7-khalil-...
10/ Ergatta

A gaming-inspired connected rower, Ergatta was built in collaboration w/WaterRower — simulating rowing on the water.

In July, the company added $5M in funding.
11/ Studio

Aiming to be the smart hub for your home gym, Studio offers an immersive screen that connects to all your home gym equipment.

Backed by Huami and LifeFitness, Studio is worth watching.

@fittinsider podcast w/Studio CEO Jason Baptiste

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/51-jason-baptiste-ceo-of-studio/">https://insider.fitt.co/51-jason-...
12/ JAXJOX

Makers of a smart home gym, JAXJOX recently raised $10M in funding.

The all-in-one studio includes:

• 43” rotating screen
• 145# adjustable free weights
• connected kettlebell
• $2,199 w/$39mo content sub
13/ FORME Life

Combining a Mirror-like display with the strength training elements of Tonal, FORME hopes to bridge the gap between strength training and boutique fitness.

Trent Ward, CEO of FORME Life, on the @Fittinsider podcast

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔊" title="Lautsprecher mit drei Schallwellen" aria-label="Emoji: Lautsprecher mit drei Schallwellen"> https://insider.fitt.co/30-trent-ward-ceo-of-forme-life/">https://insider.fitt.co/30-trent-...
13/ Everyone wants a piece of the connected fitness pie.

Keep an eye on:

• MYX: similar to Echelon
• Liteboxer: DDR for home boxing
• Carbon Trainer: Mirror meets CrossFit
• Volava: Spain’s Peloton
• Technogym: commercial equipment pro prioritizing connected fitness
14/ For more on the business of fitness and wellness:

• Follow me
• Check out the @Fittinsider podcast
• Subscribe to our weekly newsletter

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📩" title="Umschlag mit nach unten zeigendem Pfeil darĂźber" aria-label="Emoji: Umschlag mit nach unten zeigendem Pfeil darĂźber"> https://insider.fitt.co/ ">https://insider.fitt.co/">...
You can follow @JoeVennare.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:
There are a lot of misconceptions about the Turkish diaspora in Germany. Since i just finished writing an essay about this topic I thought it's time to give other people
Read more
Las mejores calculadoras online en 2020A thread http://totumat.com/2020/11/26/las-mejores-calculadoras-online-en-2020/ Cuando se estudian asignaturas que requieren de cålculos complicados, nada mejor que contar con una buena calculadora.
Read more
Mitigating #ClimateChange is as much about taking up new techs as about leaving others behindMost studies focus on #coal's global downfall but another #energy tech decline is loomingRead my new
Read more