Read on Twitter
1/
We got gutted last week when CVR suddenly tanked on our holiday ad creative campaign. So, I figured I’d
over the next few days how we make ads for @CommnThreadCo marketing.
Here’s v1a Ad Creative Evergreen
See my notes below; but your feedback would be lovely
We got gutted last week when CVR suddenly tanked on our holiday ad creative campaign. So, I figured I’d
over the next few days how we make ads for @CommnThreadCo marketing.Here’s v1a Ad Creative Evergreen
See my notes below; but your feedback would be lovely
2/
Don’t know if you call this “asynchronous virtual art direction” or not
… but this is the Loom and Doc feedback I gave for v2b.
The mantra? Tighter, tighter, tighter (esp. that *long* notifications section)
Don’t know if you call this “asynchronous virtual art direction” or not
… but this is the Loom and Doc feedback I gave for v2b.The mantra? Tighter, tighter, tighter (esp. that *long* notifications section)
3/
With every ad, we write …
1. Script
2. Landing page
3. Then, the ad copy
The script is typically three to four ALT Hooks — the opening seconds — with one body. This lets us immediately start testing.
h/t @IainACHarris for the format
With every ad, we write …
1. Script
2. Landing page
3. Then, the ad copy
The script is typically three to four ALT Hooks — the opening seconds — with one body. This lets us immediately start testing.
h/t @IainACHarris for the format
4/
Before scripting this time, @TaylorHoliday’s guidance was phenomenal:
”My challenge is to move out of linear storytelling. Start with the fire, lead with the end.”
Note: I’ll come back to this thread over the next few days with v2(s), lander, and ad copy processes.
Before scripting this time, @TaylorHoliday’s guidance was phenomenal:
”My challenge is to move out of linear storytelling. Start with the fire, lead with the end.”
Note: I’ll come back to this thread over the next few days with v2(s), lander, and ad copy processes.
