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Let's say that I'm selling cold email/lead generation
My customer has a problem with not being able to set enough meetings
Because they are blasting out non-personalized emails
But I want to amplify that pain
Like REALLY amplify it
Here's what you do
[THREAD]
My customer has a problem with not being able to set enough meetings
Because they are blasting out non-personalized emails
But I want to amplify that pain
Like REALLY amplify it
Here's what you do
[THREAD]
You need to point out challenges that they don't even know about
Maybe they think that sending personalized emails will net them 10% more meetings
Compared to non-personalized emails
Here's where you point out a few hidden challenges
Maybe they think that sending personalized emails will net them 10% more meetings
Compared to non-personalized emails
Here's where you point out a few hidden challenges
"Have you heard of the new GDPR laws around sending unpersonalized emails? They are really cracking down."
"Did you see the new platforms like hey .com or Superhuman, that automatically sort unpersonalized from personalized emails?"
"Did you see the new platforms like hey .com or Superhuman, that automatically sort unpersonalized from personalized emails?"
"Not sure about you but every day I'm seeing a new email sorting tool that takes away automated messages from people's inboxes"
"Wow - with all those unpersonalized emails aren't you worried about losing your email domain?"
"Wow - with all those unpersonalized emails aren't you worried about losing your email domain?"
Now that person is thinking - shit, GDPR is on my ass, my email domain is getting canceled, new tools are ruining my email strategy.
They can't think of a future in their current state without those negatives factors impacting them
They can't think of a future in their current state without those negatives factors impacting them
Now offer your solution - ease their pain
Much easier to sell if you build up that negative future before showing your solution
Bonus: This helps you look like an industry expert
Much easier to sell if you build up that negative future before showing your solution
Bonus: This helps you look like an industry expert
I hope this helps you with your sales endeavors!
Any questions hit me up
If this was helpful please RT the first tweet and share.
Any questions hit me up
If this was helpful please RT the first tweet and share.
