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Just got off a pitch call and it was not good. So I'll outline what a good pitch sounds like.
1. Frame up the problem clearly and succinctly.
What are you trying to accomplish? What is the problem your company is trying to solve?
I've had 10 calls already today, let's maximize our time by you telling me what the context is.
What are you trying to accomplish? What is the problem your company is trying to solve?
I've had 10 calls already today, let's maximize our time by you telling me what the context is.
2. Why you are uniquely positioned to solve this problem.
If there are incumbents who haven't built x yet, what haven't they? What happens if they do?
If there are incumbents who haven't built x yet, what haven't they? What happens if they do?
3. Who's your audience?
If you're pre-launch, what will user growth look like? Who will you go after first and why?
If you're pre-launch, what will user growth look like? Who will you go after first and why?
4. What's the ask?
If you're looking for launch partnership, what does that pricing/commitment look like? Do you just want feedback? Do you need connections?
If you're looking for launch partnership, what does that pricing/commitment look like? Do you just want feedback? Do you need connections?
This by no means is exhaustive, but a good start when you're pitching enterprise. One thing to note is that it's really difficult to bring on new partners to large companies (procurement, legal, cloud compliance).
Make me want to jump through those hoops for you.
Make me want to jump through those hoops for you.
