Wish your emails converted better?

Use the HSC email writing formula:

H - Hook
S - Story
C - Call To Action

This stupid simple template works like a charm, and you can easily adapt it to your writing style.

Learn more in the thread below 👇🏼
How To Hook Your Subscribers:

Without people opening and reading your emails, the rest of the details don't matter.

Write a subject line and email intro that your readers will care about, whether it's intriguing, entertaining, weird, or funny.
How To Story Your Subscribers:

Back when I first got into email marketing, I would always write "5 best tips" or "how to" type emails.

While they (kinda) worked, I eventually learned that telling relevant stories got much better results.

(this tweet is a basic example of this)
How To Call To Action Your Subscribers:

Once you get your subscribers opening your emails and reading your story of the day, it's now time to give a call to action.

That could be to buy your product, watch a video, reply to the email, or even to stay tuned for the next email.
Put all these together and you have a formula for a high converting email that only takes 30 minutes or less to write.

Or you can use it for blog posts.

Or YouTube videos.

Or IG captions.

And of course Twitter threads.

The same principles apply across the board.
Speaking of across the board, if you found this thread helpful you can share it across the board of Twitter.

Click the like or RT buttons to spread the word (it's free!)

More threads coming to a feed near you, so stay tuned.

Talk soon,
-Gabe
You can follow @GabeJohansson.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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