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The top corporate partners in the #NFL 
ranked by value earned on sponsored digital content during Week 6
A close one this week between @budlight, @EAMADDENNFL, & @pepsi!
A thread of insights & takeaways from the past week:
#sportsbiz (1/8)
ranked by value earned on sponsored digital content during Week 6A close one this week between @budlight, @EAMADDENNFL, & @pepsi!
A thread of insights & takeaways from the past week:
#sportsbiz (1/8)
Platform by platform, there was a different partner on top of each:
• @budlight continues to lead TW thanks to seasonal campaigns
• @EAMADDENNFL led IG thanks to the promotion of @DangeRussWilson joining the 99 Club
• @pepsi led FB thanks to @dallascowboys & @Giants
(2/8)
• @budlight continues to lead TW thanks to seasonal campaigns
• @EAMADDENNFL led IG thanks to the promotion of @DangeRussWilson joining the 99 Club
• @pepsi led FB thanks to @dallascowboys & @Giants
(2/8)
When it comes to # of sponsored posts, outside of Bud Light, AT&T, & Pepsi, @GEICO did more than any other partner.
Working w/ 12 teams this week, they sponsored video series, quotes of the game, & were game entitlement partners. The most value came from @Ravens.
(3/8)
Working w/ 12 teams this week, they sponsored video series, quotes of the game, & were game entitlement partners. The most value came from @Ravens.
(3/8)
Only Bud Light had sponsored content w/ more teams than @Microsoft, working w/ 23 teams this week & 25 this season to date.
This year, based on Twitter mentions, 56% of content ties back to @surface, 27% ties back to @MicrosoftTeams, & 17% ties back to their main handle.
(4/8)
This year, based on Twitter mentions, 56% of content ties back to @surface, 27% ties back to @MicrosoftTeams, & 17% ties back to their main handle.
(4/8)
Love the variety in content @FedEx was featured in this week:
• #AirAndGround voting & celebrations
• Score updates x @Broncos
• @FedExField used as a voter registration location via @WashingtonNFL
(5/8)
• #AirAndGround voting & celebrations
• Score updates x @Broncos
• @FedExField used as a voter registration location via @WashingtonNFL
(5/8)
Notable game entitlement/score graphic partners this week:
• @CommunityAmerCU x @Chiefs
• @CacheCreekCR x @49ers
• @Ford x @AZCardinals/ @HoustonTexans
• @amfam x @AtlantaFalcons
Some are unique. Some have been there the whole season & saw spikes here specifically.
(6/8)
• @CommunityAmerCU x @Chiefs
• @CacheCreekCR x @49ers
• @Ford x @AZCardinals/ @HoustonTexans
• @amfam x @AtlantaFalcons
Some are unique. Some have been there the whole season & saw spikes here specifically.
(6/8)
My takeaways:
• Always note & evaluate what platforms are bringing you the most value & how
• Those small build-ups each week will add up
• You’re more than just a name on a building
#sportsbiz (7/8)
• Always note & evaluate what platforms are bringing you the most value & how
• Those small build-ups each week will add up
• You’re more than just a name on a building
#sportsbiz (7/8)
