The top corporate partners in the #NFL ranked by value earned on sponsored digital content during Week 6

A close one this week between @budlight, @EAMADDENNFL, & @pepsi!

A thread of insights & takeaways from the past week:

#sportsbiz (1/8)

Platform by platform, there was a different partner on top of each:

• @budlight continues to lead TW thanks to seasonal campaigns
• @EAMADDENNFL led IG thanks to the promotion of @DangeRussWilson joining the 99 Club
• @pepsi led FB thanks to @dallascowboys & @Giants

(2/8)

When it comes to # of sponsored posts, outside of Bud Light, AT&T, & Pepsi, @GEICO did more than any other partner.

Working w/ 12 teams this week, they sponsored video series, quotes of the game, & were game entitlement partners. The most value came from @Ravens.

(3/8)

Only Bud Light had sponsored content w/ more teams than @Microsoft, working w/ 23 teams this week & 25 this season to date.

This year, based on Twitter mentions, 56% of content ties back to @surface, 27% ties back to @MicrosoftTeams, & 17% ties back to their main handle.

(4/8)

Love the variety in content @FedEx was featured in this week:

• #AirAndGround voting & celebrations
• Score updates x @Broncos
• @FedExField used as a voter registration location via @WashingtonNFL

(5/8)

Notable game entitlement/score graphic partners this week:

• @CommunityAmerCU x @Chiefs
• @CacheCreekCR x @49ers
• @Ford x @AZCardinals/ @HoustonTexans
• @amfam x @AtlantaFalcons

Some are unique. Some have been there the whole season & saw spikes here specifically.

(6/8)

My takeaways:

• Always note & evaluate what platforms are bringing you the most value & how
• Those small build-ups each week will add up
• You’re more than just a name on a building

#sportsbiz (7/8)

As we near the halfway point of the #NFL season, be on the lookout soon for:

• Specific team insights
• Brand category highlights
• Audience insights x sponsorship

Stay tuned to @Zoomph! (8/8)