Four in five Canadians say they’re willing to pay a premium for local food, yet only a quarter of them are making a priority of buying it. So what’s stopping them?

Ironically, the cost. https://www.thestar.com/business/2020/10/22/canadians-are-hungry-for-locally-grown-food-but-high-costs-curb-our-appetite-for-it-study-finds.html?utm_source=Twitter&utm_medium=SocialMedia&utm_campaign=Business&utm_content=buylocalfood">https://www.thestar.com/business/...

A new study by Dalhousie U& #39;s Agri-Food Analytics Lab and research firm Caddle asked 10,266 Canadians about local food: how they define it, whether they would pay extra for it, whether they actively seek it out, and more. https://www.thestar.com/business/2020/10/22/canadians-are-hungry-for-locally-grown-food-but-high-costs-curb-our-appetite-for-it-study-finds.html?utm_source=Twitter&utm_medium=SocialMedia&utm_campaign=Business&utm_content=buylocalfood">https://www.thestar.com/business/...

Turns out that while many Canadians -- especially young Canadians -- are willing to pay extra for local food, whether it& #39;s grown in a greenhouse or a field, most aren& #39;t seeking it out. https://www.thestar.com/business/2020/10/22/canadians-are-hungry-for-locally-grown-food-but-high-costs-curb-our-appetite-for-it-study-finds.html?utm_source=Twitter&utm_medium=SocialMedia&utm_campaign=Business&utm_content=buylocalfood">https://www.thestar.com/business/...

Researcher Sylvain Charlebois calls this the "local food paradox."

He and research associate Shannon Faires would like to see more investment in Canadian-grown food to increase the country’s food autonomy — and to decrease the price of local food. https://www.thestar.com/business/2020/10/22/canadians-are-hungry-for-locally-grown-food-but-high-costs-curb-our-appetite-for-it-study-finds.html?utm_source=Twitter&utm_medium=SocialMedia&utm_campaign=Business&utm_content=buylocalfood">https://www.thestar.com/business/...

“You have to make sure that these foods remain affordable 12 months a year,” Charlebois said, adding that any investment that could make local food cheaper would be a “game changer.” https://www.thestar.com/business/2020/10/22/canadians-are-hungry-for-locally-grown-food-but-high-costs-curb-our-appetite-for-it-study-finds.html?utm_source=Twitter&utm_medium=SocialMedia&utm_campaign=Business&utm_content=buylocalfood">https://www.thestar.com/business/...