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Redefining Email Marketing
A thread
https://bengulish.wordpress.com/2020/10/22/redefining-email-marketing/
A thread
https://bengulish.wordpress.com/2020/10/22/redefining-email-marketing/
Email marketing is the process of sending emails for commercial purposes. It involves sending emails to past, current or prospective customers to advertise a product offering, promote sales, ask for donations, or request business.
The main aim of email marketing is to connect with prospects, encourage them, and convert them to customers.
Successful email marketing helps increase brand awareness, build loyalty and business trust. With these aspects taken care of, you can increase repeated sales and get new customers.
Types of Email marketing
Types of Email marketing
All email marketing lists fall into seven broad categories. The type of email you send will depend on the purpose and the kind of customer you are targeting. The emails include:
- Welcome Emails
- Welcome Emails
This type of email is used in the first interaction between you and a new customer. Since research shows that most of the first emails are always opened, use this opportunity to engage appropriately with the customer. Do not sound like a robot. Be genuine and use simple language.
- Email newsletters
As the name implies, these are emails sent by companies to update their customers. They help the business retain the attention of the customers.
As the name implies, these are emails sent by companies to update their customers. They help the business retain the attention of the customers.
A newsletter can be a useful tool to educate or re-educate the customer on the products you offer. You can explain your business model business practices and share the entire company profile.
- Dedicated emails
- Dedicated emails
Dedicated emails contain only one product offering. They help to provide context and end with a call of action. You can use these types of mail to solicit donations to a given cause.
- lead nurturing emails
- lead nurturing emails
Lead nurturing emails are a series of related emails with a single purpose content. They help gain the reader's attention as the reader wants to know more about the given topic.
- Sponsor emails
- Sponsor emails
You can get someone with a sizable mailing list to help you send emails to their list and include a link to your content.
- Transactional emails
When a customer triggers an action, for example, registering for a social media service.
- Re-engagements emails
- Transactional emails
When a customer triggers an action, for example, registering for a social media service.
- Re-engagements emails
These are emails sent to old subscribers that have gone mute. It helps to rebuild old rapports and bring back old customers.
How do I get an email list?
Success at marketing depends on your email marketing list. But how exactly do you make and increase your marketing list?
How do I get an email list?
Success at marketing depends on your email marketing list. But how exactly do you make and increase your marketing list?
- Create high-quality content
- Launch a promotion of your business
- Give lead magnets
- Use pop-ups to increase email sign-ups
- Use Facebook and other social media sites to market to your products.
- Improve your email list landing page
- Launch a promotion of your business
- Give lead magnets
- Use pop-ups to increase email sign-ups
- Use Facebook and other social media sites to market to your products.
- Improve your email list landing page
Reasons/benefits using email marketing?
Email Technology will not become extinct.
Email Technology will not become extinct.
You have to need a marketing platform that can stand the test of time. An email has a wide array of uses and is required to activate online and government services. The email began in a humble beginning but has remained steady over time.
The wide adoption of email for both personal and private communication makes it indispensable. It is not an experimental technology like MySpace that will appear and disappear tomorrow. Once you take hold of a customer, you can make meaningful engagement over time.
Wide Customer reach
Not everyone is on social media. In contrast, almost everyone on social media has an email address. We know this because it is a requirement to have an email address when signing up on social media.
Not everyone is on social media. In contrast, almost everyone on social media has an email address. We know this because it is a requirement to have an email address when signing up on social media.
Sometimes email addresses are created to access essential services. Do you have a Microsoft account or google account? The entire pool of people that use email is vast. An email is a tool of the baby boomers and millennials alike.
By metrics, email has the most extensive user base above its closest rival, Facebook by over 2 million users. That is a massive base for anyone who needs to market goods and services.
It is Cost-Effective
It is Cost-Effective
Compared to traditional mail and social media, email marketing is a cheap way to engage your customers. Conventional mail requires you to pay for the postal services.
On the other hand, social media limits the reach of your post to your required audience unless you are ready to cough out some cash to get your content promoted. The same goes for telephone marketing, where you need airtime to complete a call.
Email allows for sign-ups to promotional content.
Your audience is always interested in the products and the value you offer. For this purpose, the customer can sign up for your weekly or monthly newsletters. The sign up is a commitment to whatever you are marketing.
Your audience is always interested in the products and the value you offer. For this purpose, the customer can sign up for your weekly or monthly newsletters. The sign up is a commitment to whatever you are marketing.
Besides, the customer can write to you privately without fear that Facebook will monetise their email. Such a simple feature enables engagement between the marketer and the customer.
Some of the engagements on email are done as a matter of courtesy and polite attention. The engagement can be through deleting, unsubscribing, replying, or following an embedded link.
It is estimated that at least a quarter of the sales in most organisations is through email marketing.
Emails reach customers in real-time.
Emails reach customers in real-time.
Emails are sent over the internet; hence they reach the recipient immediately. The increase in smartphone usage has further enhanced the ease of using emails. Because of the ubiquity of smartphones, 54% of emails are accessed over the phone daily.
Did you know that well-tailored emails have higher conversion rates on mobile compared to other mediums? Well, that is a place to take lay hold. Take advantage of the craze and increase your customer base.
It is easy to measure email reach.
It is easy to measure email reach.
Take advantage of the available marketing tools to track the success of your marketing campaign. The metric measured by the trackers are open email rates, click rates, bounce rates, delivery rates, or unsubscribe rates.
You can tailor metrics based on the information you need to know. The metric gives a clear overview of the email campaign's success. Don't ignore the metrics, and us to design better email campaigns.
Tips for profitable email campaigns
Tips for profitable email campaigns
- Before you embark on any marketing campaign, always decide who your customer will be. Look at the different metrics such as gender, religion, age, level of education. Study your market carefully and segment them when necessary.
- Any of these demographics can impact the success of your marketing campaign. For example, it is quite embarrassing to send pork marketing emails to an Islamic audience. Rather than getting conversions to sales; you will get criticism.
- Segmentation of customers helps in the personalisation of the marketing emails you are sending out. Personalised and targeted emails attract more engagement than blunt emails.
- Sign up for a marketing software
- Sign up for a marketing software
Marketing software enables you to send emails to your customers. Most email tracking software has email tracking tools.
- Build an email list
Your email list is your target market group. You can increase your email list through ebooks, lead magnets, or webinars.
- Build an email list
Your email list is your target market group. You can increase your email list through ebooks, lead magnets, or webinars.
- Create an auto-responder.
An auto-responder is essential to manage emails, especially when away. You can also use it to send content to new subscribers periodically.
An auto-responder is essential to manage emails, especially when away. You can also use it to send content to new subscribers periodically.
- Track your email campaigns and go back to the drawing board. Do not be afraid to regroup. Go through customer feedback and unsubscriber lists. Monitor the campaign metrics closely, for example, the click rates or conversions, to make informed choices.
This thread can be read here: https://bengulish.wordpress.com/2020/10/22/redefining-email-marketing/
