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If you’re a Ugandan entity venturing into e-commerce, you’re in for a surprise if you try to implement online sales like in developed countries. Ugandans will come to your online store, bypass the store to your contact page and ask…
“How much?”
“Where can I purchase this?”
“How much?”
“Where can I purchase this?”
You’ll work diligently to make the online purchasing as seamless as possible, but they prefer to call you to make sure
1) it’s a person on the other end
2) “is that the last price?”
3) can I pay cash on delivery?
1) it’s a person on the other end
2) “is that the last price?”
3) can I pay cash on delivery?
Each of these aren’t reasons to frustrate you. They’re an opportunity to online normally offline customers.
They still want that in person experience and cash is still king in a country where a tiny population has credit/debit cards
Your store is simply an online meeting point
They still want that in person experience and cash is still king in a country where a tiny population has credit/debit cards
Your store is simply an online meeting point
90% of the time, the sale completes offline. Most of our sales aren’t on our website. They happen in our social DMs.
I still haven’t figured out a remedy for customers not “seeing” the price of the product. I’ve experimented with the price ON the photo, IN the caption or both and someone’s daughter will sliiiiiiiiide in our DMs with…
Wait for it…
“How much?”
Wait for it…
“How much?”
It’s frustrating, but be patient. Customer service wins you customers. One at a time. Meet them where they are. Eventually, they’ll get it and be comfortable completing an online sale, unaided. For now, just 
in private and politely reply…
“It’s a great value at [ price ]”
in private and politely reply…“It’s a great value at [ price ]”
