"130,000 copies of hot pot are sold out in seconds. I'm afraid that I won't be able to grab it, nor finish it. How much do fans want to protect Xiao Zhan?"

https://baijiahao.baidu.com/s?id=1681171352756064715

"The annual Double 11 shopping spree has begun, & merchants & shoppers are active. Major brands have brought their own influential spokespersons to assist in the promotion, & Xiao Zhan also assisted in Budweiser’s activities."

"Xiao Zhan is now very low-key. After the "227 incident", Xiao Zhan has no new endorsements. In addition to his own Weibo, or to speaking to the public, he sends selfies to share his feelings, so now his studio can post on his behalf."

"According to his current situation, the Double 11 business promotion on Weibo has already begun.

In fact, the Budweiser Pulse brand really supports its own spokesperson, & they value ​& trusts Xiao Zhan very much."

"In March, their promotional ads spread out one city after another. Although Xiao Zhan’s appearance in the poster is was a bit silly, but it still cannot be denied that Budweiser’s phrase was "fight together, Budweiser is red for you." Very touching."

"Budweiser is a transnational brand. After the incident, it still supported Xiao Zhan & continued to cooperate. Fans naturally liked it.

In fact, since other brands dare to choose to continue cooperating with Xiao Zhan,"+

"... it is natural to summarize the sales & promotional data on their own. The black reviews & snipers on Xiao Zhan's network actually have had little negative impact on the merchants. Looking at the beer brand online development ranking list in September,"+

"...Budweiser is firmly ranked first, & we can see that the merchants are still doing well.

But now the studio has brought Xiao Zhan out to advertise, & fans naturally rush out to tell. However, Budweiser Pulse is a beer, Xiao Zhan’s fans still have..."+

"...many unmarried or underage girls, so this sales advantage is actually not very obvious. The obvious one is Kai Xiaozao.

Kai Xiaozao is a Unified brand, Xiao Zhan is its first spokesperson and the only spokesperson since the brand was founded."

"How to describe it? For example, if Xiao Zhan fans buy other endorsements, they need to note that they are fans, but if you don’t note it here, it will count as Xiao Zhan’s sales, because he is the only spokesperson."

" In addition, after the "227 Incident", Kai Xiaozao is quite supportive of its own spokesperson, & will also cater to the fans, so fans also like this brand."

"After Kai Xiaozao launched their self heating rice, a small hot pot was also launched. It has been on sale several times before, but even if it is limited to one purchase, it is still in short supply. On Double 11, 137,000 limited copies were sold."

"Many fans thought they could finally grab it. Unexpectedly, it was sold out in less than a minute.

In fact, most of the fans have a mentality for idol endorsements, that is, fear of being unable to grab it & fear not being able to finish it."

"This mentality is quite complicated, but fandom friends probably understand it.

Fear of not being able to grab it, is because they want to participate in the atmosphere of helping the idol & grabbing food with their fellow fans."

"Fear of not being able to grab it is the business fan's concern about the value of idol business & business.

In fact, things are not necessarily too good & completely irreplaceable."

"The most important thing is just the spokesperson of their hearts & minds. Businesses make profits through celebrity fans, & fans also want to use this relationship to boost the commercial value of their idols."

"Then, each takes what it needs to cooperate to make a win-win situation. Of course, the basic quality of the brand must also be guaranteed to pass the customs safely, otherwise fans can't blindly buy it."

"After the basic quality has been established, for fans, as long as they are good to their idols. The brand is good to the spokesperson, & the fans of the spokesperson will spend money very willingly & even happily."

"In fact, their fans just want to protect their idols. Make his commercial value dazzling, & his superiority is prominent in comparison, helping him to be more stable, stronger, & noble. This is the most important point."

"It's all about love. People who don't chase stars may find it incredible, but those who follow stars really are able to do all they can to protect the person who may not know her, & still feel very happy."