Oddly sad about the death of Quibi - honestly because I kind of feel like if you threw 2% of its investment (which would be around 30 million dollars) at a dozen small rapid prototyping teams exploring stuff you could do with high quality short media you'd find some great stuff.

Take another 4% of it to take three or four of them into full products to see which ones work - do it quietly in smaller markets - and keep the other 1.65 billion for content creation and marketing of whichever one worked and... you know...

I mean, honestly, this kind of thing - exploring entirely new markets and entirely new media formats and stuff - why would you put that much into one idea? Just seems nuts. Should have been Quibi Labs, exploring dozens of concepts, trying everything, see what you got.

What I'm *actually* saying is that if someone has $1.75 billion dollars they're about to put into a massive new entertainment / media tech project that's aiming to push into entirely new experimental areas, give me a call!

I'm quite happy to spend $50m of it a year for a couple of years putting together a bunch of really smart people who can develop a whole bunch of really interesting ideas and take them to launch.