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Since innovative TV programming is in the news, might be time to share one of my favorite stories of all time, truly.
I have a friend who worked for years developing reality TV, pretty mass-market stuff. A big part of the job was coming up with the perfect name for shows. 1/
I have a friend who worked for years developing reality TV, pretty mass-market stuff. A big part of the job was coming up with the perfect name for shows. 1/
They had a research agency that would help with this. They& #39;d be developing a show, have a few possible names, and the agency would go out, do focus groups and whatnot, to determine which ones got the best response. Makes sense. 2/
Eventually, though, you can see where this is going, the tail started to wag the dog -- someone had the brilliant idea to market test names *first*, then come back to the development team and see if they could come up with a show for that name. So, they& #39;re in a meeting. 3/
The researcher is sharing findings from the latest group of names they tested. Partway through, he stops the presentation and turns to the group. Voice lowers. He says "before I show you this next slide, I just want you to know that we& #39;ve never seen anything like this...." 4/
"The response to this name is completely off the charts," he says. "We really need you to come up with a show for this."
He turns back to the presentation... clicks to the next slide.
There, on the screen, in big bold letters, the name of a show:
"JETPACK MEDIC"
He turns back to the presentation... clicks to the next slide.
There, on the screen, in big bold letters, the name of a show:
"JETPACK MEDIC"
I& #39;ve told this story for years. And then, recently, someone texted me this. Holy shit. It& #39;s happening. https://twitter.com/BBCBreakfast/status/1310886084704980994?s=20">https://twitter.com/BBCBreakf...
