If you had to explain Neoliberalism in a tweet, to an audience of non-academics, how would you do it?

I ask because I just read a fantastic description but it is about 500 words and includes the words "repertoires" and "pervasive anthropological visions"

I liked this re: our current neoliberal moment: "workers increasingly think of their occupations as fulfilling enterprises that require both the autonomous application & continuous improvement of all of their skills and abilities"

That's from Edgar Cabana and Eva Illouz, "The Making of a 'Happy Worker': Positive Psychology in Neoliberal Organizations," in Beyond the Cubicle: Job Insecurity, Intimacy, and the Flexible Self