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Influencer Question of the Day:
When “whitelisting” an INFLUENCER, how do you target their ads within a paid media funnel on FB/IG ads? (Thread)
When “whitelisting” an INFLUENCER, how do you target their ads within a paid media funnel on FB/IG ads? (Thread)
2/ There will be 4 levels of the funnel laid out below from top to bottom:
⁃Prospecting (1st touchpoint)
⁃Reengagement (2nd touchpoint)
⁃Remarketing (3rd touchpoint)
⁃DPA (4th touchpoint)
⁃Prospecting (1st touchpoint)
⁃Reengagement (2nd touchpoint)
⁃Remarketing (3rd touchpoint)
⁃DPA (4th touchpoint)
3/ To be clear, it’s worth mentioning that “whitelisting” influencers should not just entail strictly serving ads to the influencer’s own FB/IG audiences.
4/ While this alone is much more powerful than an influencer organically posting, this should merely serve as the top of the funnel.
5/ Influencer Funnel Structuring Step 1:
Prospecting audience targeting is made up of...
⁃Influencer's Last 365 Day Instagram Engagers
Audience
⁃Influencer's Last 365 Day Facebook engager
Audience
Prospecting audience targeting is made up of...
⁃Influencer's Last 365 Day Instagram Engagers
Audience
⁃Influencer's Last 365 Day Facebook engager
Audience
6/ Influencer Funnel Structuring Step 2:
Reengagement audience targeting is made up of...
- Video viewers who watched at least 75% of the
influencer’s video content running within the prospecting
campaign.
Reengagement audience targeting is made up of...
- Video viewers who watched at least 75% of the
influencer’s video content running within the prospecting
campaign.
7/ Influencer Funnel Structuring Step 3:
Remarketing audience targeting targeting is made up of...
⁃ Recent website visitors that were driven to the website from the traffic of the influencer’s Prospecting & Reengagement campaigns.
Remarketing audience targeting targeting is made up of...
⁃ Recent website visitors that were driven to the website from the traffic of the influencer’s Prospecting & Reengagement campaigns.
8/ Influencer Funnel Structuring Step 4:
DPA audience targeting is made up of...
⁃ Recent Add to Carts & Initiate Checkouts that were attributed to the campaigns laid out above.
DPA audience targeting is made up of...
⁃ Recent Add to Carts & Initiate Checkouts that were attributed to the campaigns laid out above.
9/ If you have questions about what type of influencer content you should be running at each level of the funnel, feel free to shoot me a DM. Happy to help.
