Influencer Question of the Day:

When “whitelisting” an INFLUENCER, how do you target their ads within a paid media funnel on FB/IG ads? (Thread)

2/ There will be 4 levels of the funnel laid out below from top to bottom:

⁃Prospecting (1st touchpoint)
⁃Reengagement (2nd touchpoint)
⁃Remarketing (3rd touchpoint)
⁃DPA (4th touchpoint)

3/ To be clear, it’s worth mentioning that “whitelisting” influencers should not just entail strictly serving ads to the influencer’s own FB/IG audiences.

4/ While this alone is much more powerful than an influencer organically posting, this should merely serve as the top of the funnel.

5/ Influencer Funnel Structuring Step 1:

Prospecting audience targeting is made up of...

⁃Influencer's Last 365 Day Instagram Engagers
Audience
⁃Influencer's Last 365 Day Facebook engager
Audience

6/ Influencer Funnel Structuring Step 2:

Reengagement audience targeting is made up of...

- Video viewers who watched at least 75% of the
influencer’s video content running within the prospecting
campaign.

7/ Influencer Funnel Structuring Step 3:

Remarketing audience targeting targeting is made up of...

⁃ Recent website visitors that were driven to the website from the traffic of the influencer’s Prospecting & Reengagement campaigns.

8/ Influencer Funnel Structuring Step 4:

DPA audience targeting is made up of...

⁃ Recent Add to Carts & Initiate Checkouts that were attributed to the campaigns laid out above.

9/ If you have questions about what type of influencer content you should be running at each level of the funnel, feel free to shoot me a DM. Happy to help.