90% of the questions people ask me lately about E-A-T revolve around how to package it, templatize it, commoditize it, make it scalable, and best of all, "just make it work," (and quickly, please)?

What if I told you... those things are not always possible with E-A-T?

(thread)

The entire goal of E-A-T is to make users (and search engines) trust you and believe in you.

You can& #39;t fake those things.

You can try, but you won& #39;t succeed in the long run.

There is no quick fix.

Best case scenario, you can better communicate the good aspects of your company / your brand / your people on your website.

(You should be doing that anyway.)

But improving your E-A-T often involves larger discussions related to how your business operates.

These things take significant time, resources, & effort.

It takes users a long time to pick up on the results of those efforts.

It takes search engines even longer.

You can only really optimize for E-A-T if you& #39;re in it for the very long haul.