2020 has been the year of Zoom.

In January they were generating a little over 95 million visits a month and now they& #39;re generating a little over 2 billion.

Last week they announced Zapps:

An ecosystem of apps that could fundamentally change their business forever. [THREAD] https://abs.twimg.com/emoji/v2/... draggable="false" alt="đź§µ" title="Thread" aria-label="Emoji: Thread">
Analysts kept proclaiming that:

"Zoom& #39;s technology is easily replicable"

This is what they said in January, February, March and something I read in a forum last night.

But Zoom keeps winning. Zoom is capitalizing on what I call the Unbundling of Gsuite.
Focus is often a competitive advantage.

GSuite (Google) has been "focused" on calendar software, mail software, slides software, meeting software, document software and note keeping software.

Zoom?

Just good ol video software.

And that& #39;s what has allowed them to thrive
But the "easily replicable software" comment isn& #39;t something that should be thrown aside.

It can be key to creating a competitive edge. But it& #39;s the same idea analyts shared about Shopify, Salesforce & Hubspot. How did they overcome it?

An app ecosystem.
Zoom is taking the playbook.

Zoom just announced the launch of Zapps’ which will be a third party marketplace allowing companies & developers to build apps on Zooms tech AND that they& #39;re expanding their SDK offering with a customizable SDK.

The companies involved is impressive
Here& #39;s a few of the Zapps on deck.

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These announcements will present a new wave of functionality on Zoom and open up a new wave of startups.

The same way that Salesforce& #39;s AppExchange and Shopify& #39;s Partner Ecosystem created billions of dollars in opps - This could do the same.

More here: https://foundationinc.co/lab/zoom-zapps ">https://foundationinc.co/lab/zoom-...
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