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5 Rules To Creating A Successful Infoproduct
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Successful infoproducts can:
- Establish you as an authority
- Build your brand, and
- Potentially make you lots of money.
5 Rules to Make That Happen
- Establish you as an authority
- Build your brand, and
- Potentially make you lots of money.
5 Rules to Make That Happen
Rule 1. Know who your infoproduct is for
There’s a big difference between “freelancers” and “freelance web designers who need more clients”.
The more specific you can get the better.
There’s a big difference between “freelancers” and “freelance web designers who need more clients”.
The more specific you can get the better.
Rule 2. Pick a problem to solve
What are you knowledgeable in?
What experience/ skill you have might be helpful for others?
If you’re already helping people, consider packaging that into an infoproduct.
What are you knowledgeable in?
What experience/ skill you have might be helpful for others?
If you’re already helping people, consider packaging that into an infoproduct.
Rule 3. Gauge the level of interest
- Ask your audience questions or for feedback
- Provide mini-offers: limited coaching on the same topic of your infoproduct
- Use polls and study the results
- Ask your audience questions or for feedback
- Provide mini-offers: limited coaching on the same topic of your infoproduct
- Use polls and study the results
Rule 4. Build the infoproduct
Good infoproduct = Focused + Comprehensive
F: Teach something that people can apply
C: Provide a broad understanding of the subject & not leave any major gaps.
Good infoproduct = Focused + Comprehensive
F: Teach something that people can apply
C: Provide a broad understanding of the subject & not leave any major gaps.
Rule 5. Market the infoproduct
1. Build hype - share tidbits of what you are working on
2. Preorder - include significant discounts to entice people
1. Build hype - share tidbits of what you are working on
2. Preorder - include significant discounts to entice people
Rule 5. Market the infoproduct
3. Affiliate marketing - reach exponentially more people & make much more money
4. Reviews & testimonials - use them on your product pages, website, social media & email marketing
(Protip - Get reviews from authority figures)
3. Affiliate marketing - reach exponentially more people & make much more money
4. Reviews & testimonials - use them on your product pages, website, social media & email marketing
(Protip - Get reviews from authority figures)
Let's recap:
1. Know who your product is for
2. Pick a problem to solve
3. Gauge the level of interest
4. Build the infoproduct
5. Market the infoproduct
1. Know who your product is for
2. Pick a problem to solve
3. Gauge the level of interest
4. Build the infoproduct
5. Market the infoproduct
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