5 Rules To Creating A Successful Infoproduct

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Successful infoproducts can:

- Establish you as an authority
- Build your brand, and
- Potentially make you lots of money.

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Rule 1. Know who your infoproduct is for

There’s a big difference between “freelancers” and “freelance web designers who need more clients”.

The more specific you can get the better.
Rule 2. Pick a problem to solve

What are you knowledgeable in?

What experience/ skill you have might be helpful for others?

If you’re already helping people, consider packaging that into an infoproduct.
Rule 3. Gauge the level of interest

- Ask your audience questions or for feedback

- Provide mini-offers: limited coaching on the same topic of your infoproduct

- Use polls and study the results
Rule 4. Build the infoproduct

Good infoproduct = Focused + Comprehensive

F: Teach something that people can apply

C: Provide a broad understanding of the subject & not leave any major gaps.
Rule 5. Market the infoproduct

1. Build hype - share tidbits of what you are working on

2. Preorder - include significant discounts to entice people
Rule 5. Market the infoproduct

3. Affiliate marketing - reach exponentially more people & make much more money

4. Reviews & testimonials - use them on your product pages, website, social media & email marketing

(Protip - Get reviews from authority figures)
Let& #39;s recap:
1. Know who your product is for
2. Pick a problem to solve
3. Gauge the level of interest
4. Build the infoproduct
5. Market the infoproduct
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