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[THREAD]: 8 reasons to have a blog for your small business 
1: Creates an online presence, simply.
Unlike a website, the cost of blogging is low and won’t require you to learn how to code for the web, or pay someone to do so.
Unlike a website, the cost of blogging is low and won’t require you to learn how to code for the web, or pay someone to do so.
2: Gives your business a human voice.
It allows you to share what you as a business are passionate about, as well as engage with topics relevant to potential clients and build trust with them.
It allows you to share what you as a business are passionate about, as well as engage with topics relevant to potential clients and build trust with them.
3: Drives traffic to your website.
According to HubSpot, businesses with blogs receive 55% more traffic than those without.
According to HubSpot, businesses with blogs receive 55% more traffic than those without.
4: Improves your website's rankings in search results.
Each blog post increases the number of pages search engines index from your domain, resulting in you being more visible on search engines.
Each blog post increases the number of pages search engines index from your domain, resulting in you being more visible on search engines.
5: Helps you show up in long-tail searches.
Long-tail searches are when people search for specific phrases/questions. The more content your blog has, the more likely it will show up in search results for less common search phrases, that tend to result in higher conversions.
Long-tail searches are when people search for specific phrases/questions. The more content your blog has, the more likely it will show up in search results for less common search phrases, that tend to result in higher conversions.
6: Establishes you as an expert in your industry.
A blog is an easy tool for you to signal your business as an authoritative voice in your field, as it allows you to share information, expertise and insights related to your industry.
A blog is an easy tool for you to signal your business as an authoritative voice in your field, as it allows you to share information, expertise and insights related to your industry.
7: Creates a platform for discussion.
Your blog opens the door for comments, feedback, as well as criticism, giving you insights into the needs of potential customers – information which is invaluable.
Your blog opens the door for comments, feedback, as well as criticism, giving you insights into the needs of potential customers – information which is invaluable.
8: Supports your social media strategy.
Maintaining a blog with unique and engaging content is a fantastic tool for bringing people to your website from social media in a more organic way.
Maintaining a blog with unique and engaging content is a fantastic tool for bringing people to your website from social media in a more organic way.
Check out the full article https://www.yoco.co.za/blog/article/small-business-blog-benefits/
https://www.yoco.co.za/blog/article/small-business-blog-benefits/
