People say there isn't enough high-quality innovation among India's newspapers. Wrong! Advertisers can now pay to remove (or I presume, add) vowels from entire pages. Would the failing NYT have come up with such an innovation? Imagine being able to buy & blank out entire pages! https://twitter.com/MeghaVishwanath/status/1318761240785682432

You know what else advertisers can pay the Times Group to do? Change the masthead.

Invert the page and create a second masthead.

Reduce the front page into a small picture-in-picture mode. (Who cares if readers can't read the text anyway)

Create a completely custom front page with imaginary masthead and made up news

And, of course, blank out the entire page. Damn I should've seen that one coming. Btw, all of these are listed as "Our innovations" by the Times Group itself https://www.timespowerofprint.com/our-innovations/