Here is a quick tale of very local media, a veteran columnist, and a single commenter all mixed up in a web of takes, falsified identity, deceit, gullibility, credibility, and confusion…

Using the name "Phil Longo," someone posted a comment below Art Chanksy's UNC-FSU postgame column on http://Chapelboro.com .

Phil Longo is of course the name of UNC’s offensive coordinator.

The column is here: https://chapelboro.com/sports/arts-angle/arts-angle-what-might-have-been

The comment is here:

In Chansky’s Monday column, Art referenced the comment made by "Longo," thinking it was actually UNC OC Phil Longo who made the comment.

https://chapelboro.com/wchl/features/sports-notebook-wchl/chanskys-notebook-not-no-5

Of course, the real Phil Longo did not make that comment. It would be silly to think that the offensive coordinator of North Carolina's football program would head to a local Chapel Hill/Carrboro website and comment on a postgame column.

But here we are.

It gets sillier.

I can confirm through a source that the email account used to comment on the original column is not associated with the real Phil Longo. In fact, the email address connected to that comment is "[email protected]”

You can’t make that up.

And now on Tuesday, this has been added to the top of Chansky's second column:

“Editor’s Note: The comment referenced in this column and credited to Phil Longo were made by a reader with the username ‘Phil Longo.’ The identity of the commenter has not been confirmed”

Just classic internet stuff.

Or maybe Chansky is trolling us all...