I say: “When you’re Latina American, everything you write is ‘magical realism,’ an arcane and meaningless label, and yet it’s kind of the hole where publishing/marketing puts us.”
Horror is back! Like Stephen Graham Jones explains, POC are ready for this. https://www.goodreads.com/blog/show/1954?rto=x_gr_e_nl_general&utm_medium=email&utm_source=newsletter&utm_campaign=October202020&utm_content=Horror.Returns&ref_=pe_3097180_543248670

Don't mess it up for us, publishing! POC can carry this boat into the waters of success but only if you support them and don't demand clones. Anyone silly enough to demand 'next Mexican Gothic' is that, a fool. It's not going to be a haunted house story that works next time.

Give writers their space to expand.
As for readers: you really need to read more horror. Horror is not some dirty word and it has a history and aesthetic. Ignoring that and pretending everything should be boo! jump scares! will narrow your view.