Hot takes on the new Linkedin stories feature

1. Linkedin just got huuuuuuuungry. With the second form of content added, the potential input into the platform just doubled. You don't ‘HAVE’ to do anything - still only do the stuff that works for you.

2. Gut instinct tells us feed content is where longer form, more polished content will live, whereas stories will be for more ‘behind the scenes’ content.

3. Therefore, the possibility to create a more rounded view into your world, and a stronger *shudder* personal brand *shudder* as a result.

4. Production values to start low, but get high quick as stories isn’t a new concept. Those who already do Instagram well are likely to have a head start here.

5. I suspect part of the algorithm is on those whom you interact with in your message. If that's true, and that is also where the replies to stories are going, there could be a circular benefit to using both stories and feed posts where one boosts the reach of the other and so on

6. @hanzandz made a great point that when a platform publishes a new feature such as this, it’s in their interest to incentivise people to use it: that means a greater reach to start off with. For that reason, I’d encourage you to give it a go.

Let's see where it goes!