This project is the first time seeing in action NJT's goal in their new strategic plan to develop agency-owned property as TOD to both give them short-term revenue and to create ridership-supportive land use.
Keep an eye out for similar proposals to pop up in the following stations with large NJT-owned surface lots:

Liberty State Park (HBLR)
34th St (HBLR)
Tonnelle Ave (HBLR)
Grove St. (NLR)
Princeton Jct. (NEC)
Hamilton (NEC)
South Orange (M&E)
Matawan (NJCL)
Union (RVL)
Seems I was right about this... https://twitter.com/erstwhileboffin/status/1320021839729561601
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