I'm always amused by sales or marketing or communication professionals attempt to sell to me how I need their help, how I need their protection, etc or it could be "mutual benefit" to connect. Oh, then what is your rank for what you are paid to do and attempting to charge me for?
Why am I able to outpace, by far, sales, marketing, and communication professionals? What is it they are teaching you wrong in school and/or you are unable to apply for success in real life?

Likely, the answer is: authenticity
Lived experience
Open communication
Values
Yes, metrics matter
Yes, reputation needs to be protected
But as we see happening with Dr. Fauci, those who wish to suppress science-based information (that they find embarrassing or wish to hide) will malign the person speaking about verifiable facts. Blowback does happen.
Influencers lead with ideas, they engage, and expand past current limitations or boundaries. To be an influencer, inspire and get people to think about new things.

Those who sell communication services may be using fear, ambition, greed - not positive human traits or emotions.
Instead of silos or boundaries or walls we need better connectivity. @Gladwell discusses this in a different way than #SoMe on the power of interconnectivity, having multipole identities/roles, being in multiple communities, and being able to convince

https://blogs.cornell.edu/info2040/2014/09/15/the-value-of-social-inter-connectivity-for-paul-revere-as-discussed-in-gladwells-the-tipping-point/
"Revere was able to spread his message so effectively because he knew all the right people in the towns that he visited. Namely, he knew who in each town was also well connected, and who then in turn would be able to further effectively spread the message."

= Social Selling
This "social selling" is something that is not well established or not done well on #MedTwitter where the politics of academia replicates itself here leading to silos, blocking, deleting and many of the things that cause distrust and add to negative reputation of #STEM or experts
You can follow @usnehal.
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