What are your short term and long term marketing goals?

/// Short Thread - FAQ Style ///

The truth is that there is no such thing as long and short term marketing...
There are long and short term marketing GOALS though!

“Mr. Potato I don’t work in marketing, why would I care?”

You DO care. After all you are currently managing a brand.

That could be "just" your persona brand (i.e your personal profile).
“So how do I plan my marketing goals?”

My recommendation is for you to plan it as professionals do, by quarter.

That is for every 3 months, at least for 4 quarters in advance. 1 year of planning. Q1, Q2, Q3...
“Mr. Potato, I don’t know where to start, what am I supposed to plan?”

You are overcomplicating things.

Start from the beginning.

What would you like to accomplish in the first 3 months. And in 6? In 9 months?
Your goals can be as simple as “grow my follower base to X number”

You might fall short and not even hit 25% of your goal…

And that’s OK! Some accounts do grow faster than others.

The point is for you to reassess (better) next quarter.
The key is to have a clear objective in mind, the right vision.

Don't do for the sake of doing.

There is a good reason why professionals do plan ahead.

If you do want professional results. Act as one.
As always, if you found this thread useful, you know what to do...

Questions? Comments? Don't DM, reply to this thread so everyone can benefit from further insights.


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