A few reasons to embark upon a rebrand:

1. You’ve merged with another brand or have been acquired

2. Your business and mission has pivoted and your identity doesn’t make sense to new audiences

3. You’re going in to international markets and there are cultural concerns

4. Your startup brand identity was designed internally, has served you well, but it’s time to do it invest in the professional services of a brand designer

5. Your image is old and outdated

6. Your image is at odds with your mission, personality, or what your audiences value

7. You’re trying to shed negative connotations or a bad reputation

8. Your current brand identity has functional problems (doesn’t work in digital, or is too costly to print).