*Thread* - Doing The Work

Strategy to Dissolve Procrastination

Henry Ford believed any man can do any job
If it was broken down into steps

Making Content, Ads, Your Schedule

Break it down into simplest form

Create a step by step checklist

It'll improve results & makes the work less intimidating, increasing motivation

Steal my example

Here's an example of what I mean

Let's use YouTube

1) Go to the top channels in niche and find what keywords their best 5 videos use

2) Use KW tool to see which KW is easiest to rank for
(Finding the video to make first, then making it)

3) Watch the 3 most popular

Take notes on what you like and what you don't like

Read the comments

4) Brainstorm bullets for the video

5) Write the intro. Strong hook to keep attention & get commitment to watch all the way

6) Immediately dive into the first key point

Could go into the rest but you get the idea

When broken down into crystal clear steps

Even someone with no experience can do it
(Assembly line)

WAY less friction & not intimidating because the work is crystal clear

Not winging it & figuring out everything from scratch

Essentially you're completing a fill in the blank sheet

The mind LOVES clarity
It fears the unknown & uncertain

Same goes for our schedule

"Make a video" vs the steps listed above

"eat healthy" vs saying

Only 2 meals, no snacks, 170g protein, 2400 calories

Crystal Clear

In my experience procrastination stems from uncertain rewards

When I KNEW for a fact something would work

It was easy to do it
I was magnetically drawn to it

If I was unsure it would work

The brain found a hard time finding the motivation to take action

Clarity creates action

But also, action creates clarity

We never will have 100% clarity

Breaking down the elements into crystal clear steps gives us clarity

Even when the result is subpar

We can see what step in our assembly line is causing it

YouTube example again

- Lots of clicks but low watch time
This means: Thumbnail & Title are good

Intro hook not strong enough and/or content is not delivered good enough

- Low clicks but decent watch time
Means the opposite

Thumbnail & title are trash

When we have a process

It becomes easy to reverse engineer
Tweak our assembly line & produce better results

If we just wing everything it becomes very difficult to pinpoint the causes for our effects

Thank you for reading,

Cheers
- Yous