I am coining a new term called Polis Theology. I mentioned it a while back. I am still fleshing it out.

It is the belief that cities are foundational to the flourishing and survival of Christianity since cities drive the trends and beliefs of the culture.

It assumes that... https://twitter.com/timkellernyc/status/1317865570373685250

2/...there is much that we can learn from the secular systems and culture in place in the city that can advance the gospel. It assumes falsely that man seeks after God in contradiction to Scripture (See Romans 3:10-12). It also assumes that the devices of man are integral...

3/...for the expansion of Christianity.

Christianity is not some trend, like fashion, that catches fire in a city and then spreads through the world like a wild fire. The hearts of man are always focused on material possession and convenience. It is not interested...

4/...in knowing about their spiritual bankruptcy before an all holy God.

SWOT analysis's and marketing strategies are devices of men that are useless to the church. The church isn't about consumption, it is about obedience to Christ who is counterculture.

5/ There is a lot to Christ being counterculture i.e. sharing the gospel, disciple making, fellowship, accountability, holiness, encouragement, etc...