I'm testing out teaching in public. Thread below on my process for producing content.

First, my aims:
- Find people who want what I think the world needs.
- Check I can contribute meaningfully with a limited time investment.
- Decide if using social media is worth it to me.

I’m re-reading my 10:1 summaries of books that have ideas to offer courses I’m developing around intuition, polymathy, and self design (2021/2/3).

That’s time I’d be investing anyway. Below, what I do after that. Inspired by @BrendonBurchard, @ChrisWillx, and others.

- Write down 3-5 bullet points and a detail or two.

- Key takeaways, faithful to the author's arguments. But only those which might help people to be present, family-centric, intrinsically motivated and polymathic.

- Spend 15-20 minutes chatting into my wife's camera.

(Aside: I'm learning-to-like speaking to camera, so after that I swim or play with the kids.

Once communicating through a lens is fun, I'll learn to get good at it, and likely shift to my-thoughts rather than riffing on others. No rush.)

- A couple of days later, I cut the video with @DescriptApp. Descript lets you edit audio or video like text. It's not a video editor, but for quickly cutting material to size its perfect.

- I'm guessing the videos will normally be 7-10 minutes.

- I write a short summary of the video.

- And an e-mail for "think on Thursday", inspired by the book but with a bit more of me in. It includes a 30 minute "lesson" task or challenge, designed for learning. If that sounds interesting: http://www.davecbeck.com 

That's me done, about 2-2.5 hours a week. Onto what my colleagues do.

- First, Emma edits my text. That's also writing coaching for me, as she’s better at internet-writing than I am.

Dee then does a lot:

- Correct the video transcript on Descript.
- Pull out two or three shorter versions or excerpts, if my ramblings allow.
- Add hard-coded captions to the short videos and the intro using VLC Media Player.

- Use @Canva to create any needed animations and visuals - mostly to elucidate the points I make; also for pattern interruption.
- Then @Filmora_Editor to pull the videos together.
- Not much time is spent neatening-up; maybe later.

- The full video goes onto Youtube. (Not sure how much I'll promote the early ones. But if you are interested: https://www.youtube.com/channel/UCblYlnxnSa24NqPK1ISihsw?sub_confirmation=1).
- The summary goes onto my website, along with an embed of the video and downloadable transcript.

- Run some quotes from me and the author through Pablo (by Buffer).
- Emma has done the same with a bank of quotes from other people that align with me and where this business is headed.

- Use @Buffer for scheduling all of this social content over the week on a few platforms.

I only spend time on Twitter (occasionally LinkedIN), so elsewhere we're posting c. 2 times a day at present. But with no extra effort because: process.

Their time: 4-5hrs a week.

We could spend all longer on this and do a more engaging job as a result. But right now I'm testing, so commitments are kept down.

The lack of polish is a useful filter, too, as the aim of this is to find potential learners who I can help, not content-consumers.

We'll soon start working a few weeks ahead, so we take time off or focus elsewhere as and when we fancy without stopping this trickle of teaching in public going out. I hear offering regular value helps build an audience. Only just starting, so let's see.

Side-benefit: the process is awesome for loading my brain. I've revisited notes, spoken about the parts that resonate, explained it to my wife and kids, and then a few days later thought about how best to teach it in half an hour, and written two text versions.

For anyone who got this far: share the love and click the re-tweet button on the first tweet of this thread.