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Last week I saw this letter Liverpool manager, Jürgen Klopp, wrote to a young schoolboy dealing with anxiety.
It’s remarkably thoughtful. But it didn’t surprise me. Klopp's been making fans smile ever since he became a manager.
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It’s remarkably thoughtful. But it didn’t surprise me. Klopp's been making fans smile ever since he became a manager.
THREAD...
1/ Back in 2014 he was managing Borussia Dortmund, a top German team.
They were having a spectacularly awful season, sitting at the bottom of the Bundesliga.
As an apology to the fans Klopp ordered players to serve behind the bar and pull pints at the Christmas Party.
They were having a spectacularly awful season, sitting at the bottom of the Bundesliga.
As an apology to the fans Klopp ordered players to serve behind the bar and pull pints at the Christmas Party.
2/ In England it's no different.
He’s the only Premier League manager who does interviews with fan-run YouTube channels.
Pre-lockdown he'd drop in on fan events and enjoy a beer with supporters. During lockdown he did Zoom calls with fans who were self-isolating.
He’s the only Premier League manager who does interviews with fan-run YouTube channels.
Pre-lockdown he'd drop in on fan events and enjoy a beer with supporters. During lockdown he did Zoom calls with fans who were self-isolating.
3/ After winning the league he wrote an open letter in the Liverpool Echo paying respect to the fans.
To mark the end of his first season he challenged lifelong supporters to an impromptu bowls game.
I could go on...
To mark the end of his first season he challenged lifelong supporters to an impromptu bowls game.
I could go on...
4/ I'm telling you about Klopp to make a simple point.
“If you can find a way to make people smile, they’ll remember you more for that smile than for any fancy business-model stuff” — @Sivers
A brand isn’t a logo or a website. It’s the sum of all the little things.
“If you can find a way to make people smile, they’ll remember you more for that smile than for any fancy business-model stuff” — @Sivers
A brand isn’t a logo or a website. It’s the sum of all the little things.
5/ When Klopp left Dortmund in 2015 they'd just had their worst season in seven years.
Most teams' fans would be booing. The whole stadium was in tears.
Most teams' fans would be booing. The whole stadium was in tears.
6/ Thanks for reading :)
“How Jürgen Klopp makes fans smile” https://marketingexamples.com/customers/jurgen-klopp
“How Jürgen Klopp makes fans smile” https://marketingexamples.com/customers/jurgen-klopp
7/ If you enjoyed this you might like my newsletter. More case studies.
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Till next time — Harry https://marketingexamples.com/subscribe
Short, sweet and practical (all free!)
Till next time — Harry https://marketingexamples.com/subscribe
